0:00

Oh m oh,

0:02

my god, there's a dog. Hello,

0:05

Hello, Hello, hello dog.

0:08

It's Walter. He's shy, he's

0:10

grumpy. He's only bit one person

0:12

and it was a six year old boy who hit him in the head at

0:14

a toy star. So I figured tracks makes sense.

0:17

I too would hit a six year old boy in the head, but

0:19

he does growl.

0:24

Go to sleep, buddy, go

0:26

to sleep. One. Two, Hey, how's it going?

0:28

Said? Sound good? All right, I guess we're all

0:30

set yo. Hi. So Michael, I'm

0:33

very excited to say that I have brought you

0:35

a Red Bull for this episode. I could see that, and

0:37

I'm thankful for it. All right, it's I guess first

0:39

and foremost. Let us uh, let us crack

0:41

open. All

0:44

right, So this is Red Bull with

0:47

touring. When Red Bull came out, everyone

0:50

kind of went, what the ship is

0:52

that? So you don't even remember this happening?

0:54

So this is here we got ready crack ready.

0:57

Oh yeah,

0:59

that was a little correct. Is this what

1:01

it sounds like when they start their car engines? From

1:05

I Heeart Media and Sports Illustrated Studios,

1:07

this is choosing sides

1:12

one. Wow,

1:20

Michael, can you guess who we're talking

1:22

about today? Red

1:25

Ball. Sorry,

1:28

it's Ferrari's day. Williams,

1:32

Williams, I love who. You still don't know what Williams

1:34

is. You just know Williams comes. I like their

1:36

colors, That's true, They're very class. I like their

1:38

colors. So maybe that's and maybe what we're going to

1:40

find through all of this extensive research by

1:42

you and all the other researching producers

1:46

is that dumb Michael just wants

1:48

cool colors, which is why probably

1:50

how we all pick a lot of our teams. All right, So

1:53

our last two episodes we were all about Mercedes,

1:56

you know, the team of hyper efficiency.

1:59

There this now actual extension from

2:01

a luxury car brand. Today

2:03

we're kind of going in the opposite direction.

2:06

So let's talk about Red Bull. So that was Jenny

2:08

Gal, prominent f one reporter for the BBC

2:11

and other outlets. They are basically

2:14

a drinking team because Red

2:16

Bull gives you wings. Everybody knows it's

2:18

a you know, it's a drink. Red Bull

2:20

is a is a very different team to Mercedes.

2:22

Mercedes is a global automotive

2:25

brand who were only interested

2:27

in selling cars off the back of winning world

2:29

championships. That's kind of

2:31

what they do, whereas Red Bull

2:34

are there as a marketing exercise

2:36

for Dietrict Matter Ships and his Red

2:39

Bull Drinks company. Before we get to

2:42

Red Bull in Formula one, we have

2:44

to get a little bit of a history lesson in

2:46

Red Bull Dietrich Matter Ships. Who owns

2:48

Red Bull um is kind

2:51

of quite an enigma. He very

2:53

rarely turns up to an F one race. He's not

2:55

They're kind of cheering on from the sidelines,

2:58

like a lot of the owners that we seem

3:00

of any sports team. He's very much

3:02

in the background. He actually has said he prefers

3:05

to watch races on TV, which

3:07

is the most rich person thing to

3:09

spend hundreds of millions of dollars

3:11

on something and not even be there in person

3:14

to see it. Often he's very much in the background.

3:16

But it was a marketing exercise first

3:19

and foremost for them to get into Formula

3:21

one. It's been relatively successful

3:23

as well. I hear they sell some things.

3:26

So I'm going to sound a little bit like I'm

3:29

a Harvard NBA student for

3:32

just like a couple of minutes, so bear with me. I'm

3:34

curious to learn about the company. To be honest with

3:36

you, I have no fucking clue how

3:38

I was introduced to red Bull excellent. So

3:40

the company was founded in the form that

3:43

we know it inn

3:45

by this Austrian guy named

3:47

Diedrich Mattas shits

3:50

quite a name. What a surprise, another

3:52

very rich, old white guy exactly

3:55

yeah. Uh. Diedrich is

3:57

a billionaire, which means

3:59

that he has said some

4:01

controversial things in his life.

4:04

More recently, in seen,

4:06

he said that Austria should close

4:08

its borders to refugees and express

4:11

support for Donald Trump. This

4:13

was during Trump's presidency, which

4:15

obviously makes both of those things make

4:17

people feel lots of things about

4:20

our dear Dietrich. They

4:22

don't vitalize, They

4:25

do not vitalize. Okay, So moving

4:27

on to red Bull to Drink. D trip didat actually

4:29

create Red Bull to Drink? Red

4:31

Bull to Drink was actually created in the mid nineteen

4:34

seventies by a guy named Chilea

4:36

Vedia. He has this

4:38

idea because he comes from a farming

4:40

family that he wants to create something that

4:42

gives a little extra pep

4:45

when folks are feeling tired. And he really

4:47

wanted to create something for the working class,

4:49

for farmers, for bus drivers, for taxi

4:52

drivers. Really a man of the people. This

4:54

Chileo, and he creates a drink

4:56

called creating Dang.

5:00

In Thailand, it means red bull, so

5:02

he comes up with the idea of red Bull. He puts

5:04

it in medicine looking bottles, so

5:06

it looks like almost a prescription. But

5:09

even though it's a thing you can just buy at

5:11

the store. And yeah, what really

5:13

separated it from other kind

5:15

of drinks in general at the time was that it was

5:17

really catering towards a working class

5:19

market. That was sort of his

5:22

his whole thing. Ud Trick on a business

5:24

trip discovers this

5:26

drink and he has it when he's really tired and

5:28

just trying to fly home or do whatever, and

5:31

he thinks it's genius. He

5:33

wants to bring it over to the West because he thinks there's

5:35

a huge market. And keep in mind, by this time and

5:37

you know, the seventies and eighties, there's there's not really

5:39

an energy drink market. That's not really a

5:41

thing that you create that

5:45

and it was really bad coffee exactly. Yeah.

5:47

The other thing he did when he brought it over

5:49

to the West is he tweaked to the formula so

5:51

there is more sugar. There's

5:54

actually thirty three percent more caffeine

5:56

in like this original European version and

5:59

the version that we see today in the States. Then

6:01

the original drink. He also adds carbonation

6:04

to it, which was new, so it really seems

6:06

yet less and less like a medicinal thing and more

6:08

like what we see today. He added the new

6:11

you know, packaging and the logo and

6:13

all of this stuff. Just for

6:15

a slight economic detour. Red

6:18

Bull does still hold thirty eight percent of the

6:20

market share of energy drinks,

6:22

so it's the most popular energy drink on the planet

6:24

and it has sold over seventy five billion

6:26

cans since. What

6:29

a success story. My God, does

6:31

fascinate me that that that we think as

6:34

humans are were

6:36

so stimulated in life as it is. And

6:38

this of course makes sense because what we really

6:40

need is a drink to calm us down, but

6:43

instead the market wants a drink

6:45

that keeps us going. We're always

6:47

on that hamster wheel of life

6:49

and I'm drinking it right now. Yeah.

6:55

So the other big thing that Dietrich brings

6:57

to the table is he's a big, long time

7:00

I'm you know, lifelong sports

7:02

fan. He loves sports. He's trying

7:04

to figure out how to market this drink in

7:06

a brand new space. People

7:08

don't drink energy drinks, so so what does

7:10

he do? He has this great idea that their

7:13

biggest tactic is going to be aligning

7:15

the company with extreme sports

7:17

and extreme physical and

7:19

athletic feats. All right, stand

7:21

up on the exterior step, keep your

7:23

head down and going to an angel

7:25

will take care. Yet, they sponsored a daredevil

7:28

named Felix bomb Gardner who

7:31

went skydiving from space. Yeah, it was

7:33

that whole big thing. They put them up in this little capsule

7:35

twenty miles above earth and

7:38

then he free fell and then

7:40

parachuted. Can

7:43

anybody understand? You see

7:47

if you can get a respiratory count? And

7:50

Red Bull was everywhere. It was absolutely ever.

7:52

They did films on it, they had all sorts of

7:54

promo. It was truly everywhere.

7:58

They also have sponsored humorous bass

8:00

jumpers, so they'll say, hey, jump out of this

8:02

high thing and then fly through this tiny crack

8:05

in a cliff and hopefully you don't die, because

8:07

that would be really bad for our stunt.

8:12

Uh. They have had time. They had a stunt

8:14

where they had pilot's attempt to switch planes

8:16

midair. They

8:18

also had a guy break the

8:21

world record in snowmobile jumping,

8:27

that's you name it. If

8:29

it's an extreme sport or just kind of an absurd

8:31

feat, red Bull probably is sponsoring it or

8:33

at least has a hand in it.

8:37

The list goes on and on with red Bull. What

8:42

is red Bull going for here? Like, what

8:44

is the what is this branding? But I

8:46

guess in the market filled with drink,

8:49

you've got to break through somehow,

8:51

you gotta get eyeballs on you, and they have done

8:53

that. Yeah, So the big question is how does Red

8:55

Bull end up owning teams

8:57

on the Formula One grid and becoming this big successful

9:00

teams. So it is similar

9:02

to how Mercedes was

9:04

kind of supplying things to teams

9:07

that were already on the grid long before they themselves

9:09

joined. Red Bull was a sponsor

9:12

before they joined in the mid two thousand's

9:14

and they decided to start looking into

9:16

a team and at the end of the two

9:18

thousand four season they purchased

9:20

an F one team at

9:23

the time it was Jaguar and start building it

9:25

up for the two thousand five season.

9:27

We'll get into more of the team history after this

9:29

break. We've got to sell some ads. Remember

9:33

how we talked about with Mercedes, how they would kind

9:35

of supply their their various stuff

9:37

to other teams. That's what basically a Red Bull

9:40

has to do is buy all these different

9:42

car parts, you know, the power unit, the chassis,

9:44

all this stuff from other manufacturers

9:47

to kind of build up this this

9:49

car. Uh and they

9:51

do. You know, like most teams, it takes a little

9:53

while to get going, but

9:55

they really hit their strides starting in season

9:58

and they proceed to in four

10:02

World championships, both Constructor

10:04

and Driver's Championships

10:05

for realiant

10:08

brilliant drive. If you joined the Great Yea

10:12

Bowing before the Bull, Sebastian

10:16

Fetal World Champion in

10:20

two thousand and ten, eleven, twelve,

10:22

and now thirteen Red Bull

10:24

the Constructors Championship is coming

10:26

their way as well. Johnny

10:29

McLaren and Ferrari is the only constructors

10:31

to win four consecutive world

10:34

titles. So obviously, I'm sure you're wondering, how

10:36

does a team that's just a couple of years into the sports suddenly

10:39

win four world championships.

10:42

Yeah, I mean, isn't that what everybody wants to do?

10:44

But it's that's very difficult exactly.

10:46

Again, speaking to the culture, they were very good

10:48

at poaching people, and one

10:50

of the people they poached was this genius

10:53

engineer named Adrian Newey.

10:56

You hear Nui's name kind of come up a lot, especially

10:59

amongst kind of like tech nerds who love the technical

11:01

aspects of one. So Adrian Newey

11:04

he has basically want

11:07

or created, you know, world championship

11:09

winning cars for multiple teams over the

11:11

years, whether it's Williams, McLaren, Red

11:13

Bull, you name it, he's he's

11:16

somehow involved. His big thing is he's

11:18

great at aerodynamics and

11:20

he is great at going into

11:22

the regulations and figure out

11:24

every loophole, every way to skirt

11:27

around what's been assigned for

11:29

for the cars. He's a real nerd

11:31

in that way. He's talked about loving reading

11:34

the regulation book and reading through the

11:36

rules and then he finds kind of funky,

11:38

weird ways to to get around that. So that's kind

11:40

of his deal and Red Bull, you

11:42

know, kind of snatched him up and

11:44

and it really helped them sort of in the end

11:46

of that era, figure out what was

11:48

going to work best for them. So

11:51

so that that's kind of some of Red Bulls

11:53

secret sauce or special sauce if you will,

11:55

is Adrian Newey Uh,

11:58

it does seem like the

12:00

tech side are the

12:03

other stars, but you don't see them

12:05

plastered on the cans and the and

12:07

the and the TV as much well within

12:09

within F one. And I will say that,

12:11

unlike Mercedes, which has been truly

12:13

dominant for you know, most of those eight years

12:16

that they were, they were really in

12:18

it to win it and winning everything, Red

12:20

Bull is a little bit touch and go. So actually two

12:22

of these four championships they win by mere points.

12:25

I'm talking two to four points for SEB

12:27

over. The second place finisher in both cases

12:30

was this guy Fernando Alonso, who we will also

12:32

talk about uh this season. And

12:34

I think what's also important to note with SEB

12:36

and with with Red Bullies, they were

12:38

not quiet about their wins. Right.

12:40

So seb for instance, when he won

12:43

one of the World championships, finishes up the race

12:45

and starts doing donuts in his F one car,

12:49

I wonder how much that will cost him it finds, but

12:51

it's probably worth it. And that's

12:53

not common in Formula one because NASCAR, that's

12:56

all day long, you have teams do stuff

12:58

with their cars, but Red Bull take it to another

13:00

level. So they for instance, they had

13:03

two cars they fitted them with

13:05

these like pieces

13:07

on the front to make them quote unquote play rugby

13:09

against each other so you can see the two cars

13:13

you've got. They put like

13:16

special like chains on the

13:18

tires and drove across the tundra

13:20

basically. Uh. And then

13:22

they also, yeah, like do kinds of zero

13:24

gravity stuff with their

13:26

cars, right, And everything is well documented,

13:29

of course, well photographed, well posted. I mean,

13:32

you know, it's

13:34

marketing. Red Bull has this

13:36

branding of extreme. You're not going to see Mercedes

13:39

playing rugby with its car,

13:41

right, So I kind of get what

13:43

they're going for. And uh, and

13:46

it definitely is a specific attitude.

13:49

As a Formula one team. I find them very

13:51

aggressive. So that's Formula one journalist

13:53

Tony Cowen Brown when Bull follow

13:56

this narrative that men is this a boys

13:58

club and these are men, real men, and

14:00

they don't cry and they scream and they shout, which

14:03

I'm like, that's so archaic to me that it's

14:05

just it's just not the way the world is heading. But

14:07

that's not to say that's bad. Some people actually

14:09

love that that sort of mentality

14:12

of being vious and unstoppable and unapologetic

14:15

and you know, flipping table great

14:17

go for it. So that that's that's sort of to paint

14:19

a picture of how Red Bulls F one team

14:22

kind of you know, distinguishes itself. So,

14:24

uh, red Bulls on top of the world,

14:26

you know, coming out of as we know from

14:29

our Mercedes episodes, there is then

14:31

a regulation shift that begins in

14:34

Unfortunately for Red Bull, Mercedes

14:36

begins to really soar. They really hit their stride

14:38

after a couple of years of just getting up to speed

14:40

and Red Bulls starts to have some issues with consistency.

14:43

They also have issues with driver

14:46

pairings and uh and and

14:48

it all just becomes a little bit rough

14:50

for for many years. Alright.

14:52

So I think the most important thing about

14:54

Red Bull as a team is the culture

14:57

there. It's all about pressure,

14:59

It's all about performing on the spot. It's all

15:01

about you either swim or you sink. So

15:04

my name is I'll Discover Auscas and I basically

15:06

just cover the world the Formula one Red Bull.

15:08

They're a very cut through team, no doubt about it. But

15:10

that competitive edge is ultimately what drives

15:13

the entire team, you know, That's what kind of motivates

15:15

the guys around them. They want to be younger, they want

15:17

to be cooler, They want to be hip, they want to have loud

15:20

music playing in the garage, they want to be the

15:22

young guns of F one.

15:25

Yeah, it's a very different team to Mercedes because when

15:27

it comes to Mercedes, it's all about working

15:29

together and kind of really doing things

15:31

by the book, if that makes sense. Whilst with Red Bull

15:33

they're a bit more of a wild card. But that's

15:36

just what kind of makes them special. It's almost

15:38

like a pressure cooker within the

15:40

pressure cooker of Formula one as

15:42

an outsider, and this is what perspective

15:45

is helpful because now maybe after

15:47

seeing a little bit about the Red Bull team, I have

15:49

a different opinion about the Mercedes team.

15:52

But Red Bull doesn't to me, doesn't

15:54

exude class,

15:58

maybe hyper masculine. We're

16:00

happy to talk shipped to you when

16:03

an L costs type vibe. Not sure

16:05

if that's accurate, but that's my first takeaway

16:07

on it. They're definitely I would say a little bit grittier

16:09

in terms of personality, but I mean

16:11

a red Bull. How much how much does each Red Bull cost?

16:14

I think these were one like three dollars

16:16

to fifty like that, and

16:19

how much of the Mercedes cost

16:23

so it's like it does. It might come down

16:25

to that that that Red Bull

16:27

does need to be more power to

16:29

the people type vibe, which again is very funny

16:32

considering its origin story. But sure

16:34

that De Trick loves

16:36

loves the people, so I

16:38

think nothing better kind of exudes

16:40

this whole pressure cooker within

16:42

a pressure cooker mentality at Red Bull than

16:45

their young driver program. They've always

16:47

been very invested in young drivers. They other

16:49

teams, to be honest, most big teams

16:51

like Ferrari Mercedes, they don't

16:53

just give a young driver, you know, the keys

16:55

to the kingdom and potentially a ce A

16:57

winning team unless they have a

17:00

couple of years of experience or even more in some cases.

17:02

Red Bull is not like that. They do not

17:05

mind kind of throwing a spanner into the works and

17:07

giving a very young driver, you

17:09

know, a chance to win races, and that's kind of been their philosophy.

17:12

However, if that young driver doesn't perform,

17:15

there's been you know, the arm around the shoulder

17:17

approach does not last very long and they

17:19

get cut, they will sponsor a ton of

17:22

young drivers, obviously almost entirely men,

17:25

uh, and they will give them the machinery so they'll

17:27

say, hey, we'll put you in a car, your Red Bull car sponsored

17:30

by Red Bull whatever, And

17:32

that sounds really great, right if you're like fourteen,

17:34

fifteen, sixteen, your Red Bull wants to sponsor

17:36

you're you know, you're you're a little unproven, but

17:38

they're they're willing to give you a chance. Uh. The

17:40

big problem is that Red Bull also

17:43

has no problem dumping drivers

17:45

very quickly, so they throw you in a seat. If

17:47

you're not doing well, within a couple of races or a

17:49

season, you're out of there. They're known

17:51

notoriously known for kind of signing people very

17:54

quickly and dropping them just as quickly. I

17:56

think for that of teams, they

17:59

really try to push that the drivers worked

18:01

together as best as they can to get the most

18:03

points for the team. This is Sarah

18:05

Levinson and motorsports comms expert

18:07

and F one super fan. Red Bull is

18:10

unique in which they are

18:12

definitely more driven by driver

18:15

first team second. There

18:18

has definitely always been a history

18:20

of really strong rivalry within the team.

18:23

In the past five years,

18:26

there has been really one main driver,

18:28

which is Max for step In, and a myriad

18:30

of second drivers that they're kind of shifting in to

18:32

see who competes best alongside

18:34

Max, but also who doesn't get in his way. A

18:37

lot of these those second drivers for Red Bull, they

18:40

only last a few months before they're replaced.

18:42

They know that they get one shot, one

18:44

chance, and if they don't

18:47

perform immediately, then they

18:49

don't get to keep that shot. They don't need to keep that chance.

18:52

Obviously, that can

18:54

create a lot of chaos

18:56

and just a lot of rivalry within the team

18:59

for certain seats and and also questions over

19:01

who gets what.

19:10

Wow. Okay. The flip side of this is because

19:12

they have so many people and in and

19:14

out or whatever is that they do in fact find some great

19:16

talent and many drivers on the grid

19:18

sometimes. I think at one point it was as many as twelve

19:21

out of twenty drivers had their origin

19:23

stories kind of infused with Red Bull.

19:25

So they are, in fact, you know, able

19:28

to produce results. But it's not because they

19:30

mentor one kid at a time or something. Okay,

19:33

it kind of comes with pros and cons uh, And

19:35

we'll talk about two is the issue of um some

19:37

of the leadership is pretty mouthy about what's

19:40

going on with their drivers and and their their

19:42

Their leadership has no problem saying when they've got an

19:44

issue with their own drivers, which also is probably not great

19:46

for the psyche of young athletes,

19:48

as you can probably attest. Yeah, who's running

19:51

the show at red Bull? Who's the

19:54

toto at Red Bull? And I'm sure he would love to

19:56

be described that way. I'm sure Christian

19:59

is going to just completely melt

20:01

into a puddle comparison

20:04

through the podcast listening device,

20:06

exactly exactly. So there's two

20:08

names that will typically pop up in F one media

20:11

when it comes to Red Bull. Unfortunately

20:13

it's not Adrian Newey, who is your high favorite person.

20:16

Uh So the two names are going to

20:18

be Christian Horner. He is the team

20:20

principal, so he's number one. And the

20:22

second name we're going to hear a lot is Helmett

20:24

Marco, who is a former

20:27

racing driver himself. He's

20:29

an official advisor to the team and he also runs

20:31

their young driver's program, so he's really in

20:33

charge of finding the talent and cultivating

20:35

the talent and often also dumping the talent

20:38

when they are not doing well. Both are known

20:40

for quite a bit of ship stirring. But

20:43

anyway, so let's start with Christian. He's definitely

20:45

one of the younger team principles and was

20:47

much younger when he first came on as Red Bulls

20:49

team principal. He's been there from pretty much the beginning,

20:52

how badly mixed things up? Of it with a little bit

20:54

of spice. J just spice to the exact.

20:56

A fun fact about him, He's married to

20:59

Jerry how Well, who many Gen

21:01

xers and millennials will known as

21:03

Ginger Spice of the Spice Girls. You

21:06

had teased that last time? Check

21:09

come Jerry Honah.

21:12

From what I can see a Christian. He he

21:14

doesn't shy away from a camera, definitely

21:17

does not and always puts

21:19

his own spin on things. Sure,

21:21

I think he's needs to see a psychiatrist

21:24

personally. But if you weren't an F one

21:26

team boss, what would you be? Um? I wanted to

21:28

be a stunt driver when I was

21:30

younger, So um, maybe a bit

21:32

of modeling as well. You know, I don't need to go to dinner

21:34

with Toto. You know, I don't need to kiss his ass

21:37

or anything like that. You know what it means in Mexico, You

21:39

know what it means big. There

21:42

are people who really do like Christians

21:45

whole stick, and there are people who really don't.

21:47

He did recently say when asked

21:49

about the rise and popularity of F one,

21:51

he said, oh, yes, you know, young girls

21:53

are really loving the sport for all of the you know, the hot

21:55

drivers is paraphrasing, but that was the sentiment,

21:58

and that did not go over well with a certain subset

22:00

of Formula one fans. What's an odd thing to

22:02

say? Which subset didn't like that? In

22:05

a world of Christian horners, BA

22:07

Lewis Hamilton's that's Christian. He kind

22:09

of stinks to me of

22:12

do as I say, not as I do. Kind

22:16

of stinks of like, hey, I I I placed

22:19

last, but here's what you have to do to place

22:21

first. That's why I've had some of these coaches

22:23

or whatever you call it. Keep in mind, I've

22:26

known this guy for six minutes. Yeah,

22:29

that's Christian and Christians right hand man Helmon

22:31

Marco. Helmont Marco was a fantastic

22:34

driver back in the day. He raced Formula one. He

22:37

won the twenty four of lament Rice,

22:39

one of the most difficult

22:41

races in the world, and he managed to

22:44

still win that. And now

22:47

he manages the talent through Ripple

22:49

and that's fine because obviously he sort

22:51

of knows the sport and knows talent when

22:53

he sees it. First and last name

22:56

Josh Rible and can you give me sort of your

22:58

who you are in the world of Formula

23:00

one and motorsports? Jeez, I

23:03

guess um probably would proclaim

23:05

myself as the informative jester of

23:08

Formula one YouTube, presenting things

23:10

in a way that is

23:13

colloquial and somewhat demented

23:16

at times. So Helmet definitely

23:18

is known for more than a few controversial

23:20

statements. A good afternoon

23:23

with Helmett Marco is for him

23:25

to call you up after the races say that you're

23:27

a waste of life. And

23:30

that's how he tends to motivate his drivers.

23:32

He's um,

23:34

he's like that, He's he's

23:37

an US. But you know,

23:39

at the same time, you look at the turnover

23:41

of drivers who have been in the academy

23:44

and got an over into Formula one, and

23:47

it's high. I think it's like there are

23:49

about six drivers

23:51

on the current grid who have been through the Rebel program

23:53

at some point. There are quite

23:55

a lot of those drivers out there and what

23:57

they're doing is existful.

24:00

They do, in fact find some great talent. At one point

24:02

it was as many as twelve out of twenty drivers

24:05

had their origin stories kind

24:07

of infused with Red Bull. So they

24:09

are, in fact, you know, able to produce results.

24:12

But at the same time, you know, there

24:15

are a lot of people that don't like these

24:17

characters. And I'm I'm

24:19

not saying I don't like them either. I

24:22

just look at them and I just think I've

24:24

seen better humans in my life. I'll just put

24:26

it that way. You know, I'm

24:29

getting the sense that this is such

24:32

high pressure with such

24:34

ego, and so you're

24:36

gonna get some

24:38

pressure having to be released

24:41

all the time, from a Helmet

24:43

to a Christian, to the driver to

24:45

the Formula one governing

24:47

body. So I would think the people

24:49

that are best successful in the teams that are best successful

24:52

are willing to let some of this ego

24:54

flaring exist. So

24:56

if you're Christian and you've got Helmet and he's

24:59

awesome for your team, but he does kind of flare,

25:01

sometimes you kind of have to let it happen, I

25:03

would think. And often too, they're

25:05

not the most aware bunch, and Formula One

25:07

are well informed. So whereas we might

25:10

say, hey, Helmet, that that comment was

25:12

kind of xenophobic, you know, it doesn't even register

25:14

for Christian if he even hears the comment. Right.

25:17

You know, the first video I saw of Christian, he was

25:19

riding a horse. The second video I saw was

25:21

him skeet shooting. You know, these are not

25:24

this is not socially progressive,

25:27

woke sport. And

25:29

in some ways, I as a consumer

25:32

appreciate, like I said as before, that they're

25:34

just kind of in this lane bubble

25:36

and they're and they're just doing just fine with

25:38

it. Yeah. I don't think Christians losing

25:41

sleep at night over these questions. Are

25:43

these issues? Yeah, quick break

25:45

and we're back. So

25:47

so what are you thinking? As we kind of wrap

25:49

up the team portion

25:52

of this two parter, I

25:54

really like that Red Bull has

25:57

a team. I like that it's two dollars

25:59

and fifty sense that we

26:01

can get it at the bodega down the street, and that

26:04

brand has a Formula One team because

26:06

Mercedes isn't like that. Christian

26:09

seems like a lot of

26:11

coaches I've had that are mad

26:13

all the time, but really it's because they're

26:15

just not winning. I mean, a

26:18

really competitive coach is piste

26:20

off all the time about something, even

26:23

if they're number one, they're mad that practice

26:25

didn't go well. Today. They're always piste.

26:27

So I get it, and I think some of its stick. I

26:30

think some of us trying to get his play, you know, fake it till

26:32

you make it. But are

26:34

they the team for me? I don't know, and I don't

26:36

know enough about I need to know about the drivers and

26:38

if my senses, Max rubs

26:40

people the wrong way? Also, is

26:42

that right? So

26:45

I'm wondering if maybe this team,

26:47

uh, maybe this team is a lot of

26:49

birds of a feather stick together type thing.

26:52

But I'm excited to

26:54

see who is actually in the car racing.

26:56

Well, we have got quite an episode

26:58

coming for you. Come on. So yeah,

27:00

So next next episode, we are continuing

27:03

on with our journey to the Red Bull team,

27:05

and we have got two very different drivers.

27:08

We've got a guy who, depending

27:10

on who you talked to, is either you know, the

27:12

next Michael Schumacher, Lewis Hamilton's

27:15

type. Other people might say he's one of

27:17

the villains, if not the villain of the grid. You're

27:19

talking about Max, Yeah, yeah, because he's got the

27:21

jawline of doc, he's got the

27:23

face on there. And then

27:25

you have another driver who

27:28

is really chill, playing

27:30

second fiddle, which is a very interesting

27:33

dynamic. He's kind of a good guy,

27:35

the family guy. And uh and yeah,

27:37

they're two very different drivers who

27:40

are kind of stuck together on this team. I think

27:42

Red Bull has done an excellent job

27:44

branding and marketing themselves from

27:47

start to finish. I

27:49

at first thought this was an odd pairing formula

27:52

one, but it is

27:54

so extreme, it is so high pressure.

27:56

The logo of Red Bull are two red

27:59

Bulls charging each other,

28:02

and it makes sense. Totally makes sense.

28:05

Michael Costa, you

28:08

know, Hi, anything you wanted us to add or

28:11

to say, Walter, that's

28:13

a rat, buddy. Do you even know this

28:15

dog is here? No? I kept forgetting it and be

28:17

like, oh, yeah, there is a tiny creature. This

28:21

has been Choosing Size F

28:23

one, a production of Sports

28:26

Illustrated Studios and I Heart Radio.

28:29

The show was hosted by Michael Costa and Lily

28:31

Harp. This episode was produced by Lily

28:33

Herman and our senior producer Hi

28:36

Mi Tao, who also did the sound

28:38

design at the Cutting room Studios.

28:40

We are recorded by engineer Robot

28:43

Leary, the second mastering

28:45

by Cello Weisblu. Max Miller

28:48

is the executive producer and Brennan

28:50

get just his head of Audio at

28:52

SI Studios. At

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I Heart Radio, Sean Titone

28:57

is our executive producer. For more

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