Featuring:

Kristin Carpenter is the founder of Verde Brand Communications and the host of the Channel Mastery podcast. She earned her stripes in the $873 billion outdoor recreation industries through a decade-long career as a journalist. In 2001, she pivoted from reporting on stories to helping brands create their own stories in the launch of Verde Brand Communications, award-winning brand communications, PR, and digital marketing agency. In 2018, Verde launched the Channel Mastery podcast to help outdoor recreation brand leaders modernize their businesses to be exceptional to today’s connected shoppers. 

Show Highlights: 

In this solo-cast episode of the Channel Mastery podcast, Kristin brings resources and a call to action to leaders of outdoor recreation brands to boldly adopt and execute new approaches, minimizing risk along the way. The year 2022 is proving to be one of the most unique to date in terms of leading through a challenging business climate, considering headwinds from inflation, supply-chain woes, softening consumer sentiment, and global political unrest, all underscored by one of the most divisive times in history. This episode of the Channel Mastery podcast declares 2022 to be: The Year of The Great Weirdness. 

In this episode, Kristin reflects on how our “best-laid plans” continue to elude even the most disciplined of teams and shares tips on adopting new approaches with quick execution to further growth and traction. This episode also covers the outdoor rec consumer’s resemblance to luxury consumers, a Q3 view on consumer ‘buying vs. spending’, and hand-selected resources, including an ‘ode to evolving the legacy supply chain’ by Doug Stephens, the “Retail Prophet,” and Euromonitor International's take on the luxury consumer, and more. 

RELATED LINKS

Listen to More Channel Mastery Episodes Like This:

• Channel Mastery: 191 with Scott Buelter

• Ecommerce Times: Luxury Consumers Dismiss Inflation, Say ‘Full Shopping Ahead!’

• Euromonitor International’s: Five Trends Shaping the Global Luxury Goods Landscape

• Remarkable Retail: Understanding 'Buying' vs. 'Shopping'

• Retail Prophet: The Future of Retail in the New Era of Risk