People love free stuff and a free swimsuit right as the summer season was getting started was perfect timing. But Sunny Co vastly underestimated how many reposts that they would get…

How Spotify Used Its Own Data To Create Shareable Content

Jan 27th, 2020 8m 52s

Spotify Wrapped is an ad campaign that users actually look forward to. Who knew that showing users their listening habits would have such a huge positive effect for Spotify?

IHOP or IHOb? Here’s Why It Was An Amazing Idea

Jan 17th, 2020 8m 40s

Wouldn’t it be amazing if the whole world was talking about your brand because of something you tweeted? In this episode, Tommy talks about when IHOP changed their name to IHOb and the whole world talked about a pancake restaurant because of a

Here’s How Long It Takes To Rank Higher On Google

Dec 1st, 2019 4m 45s

Is there a specific time for how long it takes to get on the first page of Google once you’ve incorporated SEO techniques and posted quality content to your website? Tommy gives a timespan you can expect to rank higher in Google searches once y

8 Ways To Improve Your Website’s SEO

Nov 25th, 2019 9m 26s

Tommy explains steps businesses can take to improve their search engine ranking. There are over 200 ranking factors that Google takes into account so Tommy explains 8 factors to help businesses get started.

A Beginner’s Guide to Search Engine Optimization

Nov 18th, 2019 4m 58s

In this episode, Tommy explains what SEO is and why you should care about it. SEO is super important to your business being found on the Internet. If you haven’t optimized your SEO, you may be losing potential customers.

3 Quick Tips to Improve Your Social Media Presence

Nov 14th, 2019 3m 48s

Tommy wraps up his series on the big four social media platforms and gives three quick tips on how to succeed on social media. Included in this episode is how to determine a posting schedule, picking social networks, and more.

Your Business in Your Network on LinkedIn

Nov 11th, 2019 8m 38s

Many people use LinkedIn for their personal professional life, but are you using it for your business? And if you are, are you using it effectively? Tommy Cestare delivers an overview of LinkedIn and how businesses can use it to help brands be

Your Business in 280 Characters or Less on Twitter

Nov 4th, 2019 12m 29s

Despite being one of the older social media platforms, Twitter continues to be used by millions of people. Are you using it for your business? And if you are, are you using it effectively? Tommy Cestare delivers an overview of the platform and

Your Business is Worth One Thousand Words on Instagram

Oct 28th, 2019 15m 12s

Instagram is quickly becoming the next social media king. Are you using it for your business? And if you are, are you using it effectively? Tommy Cestare delivers an overview of the platform and how businesses can use it to help brands be seen

Your Business Is Missing Out If You're Not On Facebook

Oct 20th, 2019 10m 55s

Facebook has so many benefits to a business. Does your business have a page? And even if it does, are you using it effectively? Tommy Cestare delivers an overview of the platform and how businesses can use it to help brands be seen by more peop

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