Today's guest is Rob Anders, co-founder and CEO @Niio Art, digital art platform, that offers customers a subscription service to access pre-curated, rotating collections of high quality works, as well as limited edition, available for purchase.

In this episode, Rob and I talk about: 1) His Journey to founding Niio Art. What was his aha moment 2) The value proposition and mission at Niio? 3) Business model 4) To what extent is digital disrupting the art market 5) The fundraising strategy and lesson learned 6) Fixed HR cost of full time employees at a startup is the biggest risk when business slows down. 7) A big picture for Niio Art and the vision.

FIRE QUESTION: a. What is his favorite book and why b. What is one thing he wants to change most in startup ecosystem c. Who is the nicest person he has ever met? And Why?