Episode 129 - Mindy Barenblat - So Much Joy in Pricing
Released Friday, 5th April 2024
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Episode 129 - Mindy Barenblat - So Much Joy in Pricing
Episode 129 - Mindy Barenblat - So Much Joy in Pricing
Friday, 5th April 2024
Good episode? Give it some love!
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How do we price our Customer Education programs? It's a hugely challenging task, even for the experienced - and one that CELab listeners have asked for!
We welcome Mindy Barenblat to the show - an Austin-based an education & enablement strategist and consultant, formerly GM/VP of Education Service at Blackbaud and Eloqua. Tune as we discuss:
- Subscription-based learning model with ala carte options
- Integrating training with product sales
- Pricing and packaging for software products
- Integrating training with product sales.
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CELab: The Customer Education Lab
CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.Join Podchaser to...
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