CCW Digital's Matt Wujciak and Google's Rob Lawson discuss how Google has turned Search, Maps and more into a conversational experience with Business Messages.

Before Google, Rob started (and sometimes sold) companies focussed on mobile advertising, games, communities and messaging.

In this fireside chat, you’ll learn:

-Different mobile commerce trends

-Emerging consumer behaviors in messaging

-How to meet customers where they are (and so much more).

Rob also touches on how brands like Walmart, Vodafone, Dish, Levi's and JetBlue are successfully using business messaging for customer care, sales/acquisition, and marketing.