The so-called retail apocalypse has been in everyone's lips since the start of the 2010s. We haven't witnessed, however, physical stores being entirely replaced by e-Commerce. In fact, even Amazon is opening stores. Sure, the days of just putting products on the shelves are over and stores are increasingly incorporating digital elements so to create memorable experiences for their customers. Change is to be expected. But exactly how is technology helping innovators reimagine retail? 

In this episode of CCC Talks, Trevor Sumner, CEO at Perch, explores the topic of the digitalization of the brick and mortar experience in a lively conversation on the disrupting, yet, enabling nature of technology in the retail industry.