Introducing our guest: Kevin LeeKevin is the COO and Managing Partner for China Youthology. He is a strategic consultant at the executive level in the areas of brand strategy, marketing and product innovation for many global and well-known companies. China Youthology is a leading innovation consultancy that offers China cultural foresights and youth driven change to help purposeful businesses create value and meaning.Kevin is a frequent speaker at international summits and a contributing writer at Forbes.com. He also writes genYchina, a blog that discusses the changing interplay between tech, media and culture in China.Outside China Youthology, Kevin is working on Positive Psychology Education, Parents, Families and Networks-of-Families. With years spent researching these areas, Kevin designs and produces Thrive - an original podcast that identifies traits, faculties and skills of individuals needed to thrive in the modern world.Kevin is a native Canadian and has spent the last 15 years in China.Kevin是市场研究及营销咨询机构「青年志」的首席运营官及管理合伙人，为许多国际知名企业的高级管理层成员提供品牌策略、市场营销、产品创新等方面的咨询服务。「青年志」是中国顶尖的市场研究及营销咨询公司，专注中国年轻人（15-35岁），联结青年趋势与商业创新，帮助品牌融入青年，了解趋势与洞察，制定创新策略及行动方案。Kevin常常出席国际会议发表演讲，并为Forbes.com担任特邀作者。他自己的独立博客——genYchina，聚焦中国科技、媒体与文化之间的关系，一度收获众多海外著名媒体的关注及赞赏。此外，Kevin业余时间还在积极投入与育儿、家庭教育、心理学等相关的独立研究项目。在数年勤奋研究的积累之上，Kevin选用独立播客的形式将研究的阶段成果呈现出来。他的播客作品「Thrive」详细地剖析了在当今社会，优秀出色的个人大多具备的特点、性格、天赋和能力，以及他们的家长在个体成长过程中扮演的角色。Kevin是一名加拿大华裔，过去15年一直在中国生活。Recommendation Three: The Maps of Meaning Series from Jordan B Peterson Podcast1. Kevin strongly recommends the Maps of Meaning Series (https://www.jordanbpeterson.com/maps-of-meaning/) from Jordan B Peterson Podcast, though these episodes haven’t been discussed in great details by us in the interview due to time limit. You can either listen to or watch (https://www.youtube.com/watch?v=I8Xc2_FtpHI&list=PL22J3VaeABQAT-0aSPq-OKOpQlHyR4k5h) the series; if you just want to spend a short period of time getting some gists, you may consider brief summaries (https://www.getabstract.com/en/summary/maps-of-meaning/33885) done by websites providing abstracting services.2. If Maps of Meaning sound too complex and profound to you, Kevin suggests trying Episode 22 (https://www.jordanbpeterson.com/podcast/episode-22/), aka. Adam and Eve: Self-Consciousness, Evil & Death, which deciphers myths and mystique of biblical stories and extends to the realistic human life. You can also watch the lecture here (https://www.youtube.com/watch?v=Ifi5KkXig3s).3. A piece (https://www.newyorker.com/magazine/2018/03/05/jordan-petersons-gospel-of-masculinity) from the New Yorker in 2018 describing and explaining the phenomenon of Jordan Peterson. 推荐三：The Maps of Meaning Series from Jordan B Peterson Podcast1. 凯文为Casticle推荐的是Peterson的Maps of Meaning (https://www.jordanbpeterson.com/maps-of-meaning/)系列，然而这一系列的内容实在太多、太抽象、太系统、太难用半个小时时间聊透了，所以我们在节目中非常遗憾地草草了事……如果听这一系列的播客很有难度，不妨去看看这一系列课程的视频 (https://www.youtube.com/watch?v=I8Xc2_FtpHI&list=PL22J3VaeABQAT-0aSPq-OKOpQlHyR4k5h)，因为这一系列绝对不是multitasking就能消化得了的。如果你想快速了解个大概，然后再决定是否需要投入更多时间与精力系统学习，可以用类似这个整理概要的网站 (https://www.getabstract.com/en/summary/maps-of-meaning/33885)，先粗略地感受下Peterson的意义地图的轮廓。2. 如果Maps of Meaning系列对你来说实在太棘手，Kevin建议你先从第22集 (https://www.jordanbpeterson.com/podcast/episode-22/)节目听起，题为 Adam and Eve: Self-Consciousness, Evil & Death。在这一期中，Peterson尝试破解圣经中的许多神话与迷思，将它们与世俗生活联系起来。你也可以在此 (https://www.youtube.com/watch?v=Ifi5KkXig3s)观看这节课程。3. 关于Jordan Peterson的评论太多了，褒贬都有，无一例外的都是大长文……本期我们就先放一个2018年《纽约客》写的文章 (https://www.newyorker.com/magazine/2018/03/05/jordan-petersons-gospel-of-masculinity)吧，作者尝试描述并解释了所谓「彼得森现象」。Recommendation Four: Thrive Podcast by Kevin Lee1. Link (https://www.ximalaya.com/ertong/24164094/) to listen to Kevin’s Thrive Podcast; its Chinese version is also available under the same link.推荐四：Thrive Podcast by Kevin Lee1. Kevin的播客Thrive的收听地址 (https://www.ximalaya.com/ertong/24164094/)；除了Kevin本人的英文讲述外，这套播客也被几位青年志的资深研究员们重新编排制作成了中文版，收听地址与英文版相同。青年志在上海已陆续围绕Thrive谈到的话题组织过几次工作坊，更多线下活动也在策划中，欢迎感兴趣的朋友关注他们的公众号（青年志Youthology）了解更多。Thank you very much for your time listening to Casticle and reading the show notes! If you have any feedback or question, please leave a comment on our website (casticle.fm), email us ([email protected]) or find us on major social networks. 感谢你的收听与阅读！如果你有任何问题或反馈，请随时发邮件到[email protected]或在任何主流社交平台上搜索Casticle与我们联系。我们十分期待收获你的反馈，与你互动：）