Making Your Voice STAND out

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.

Remember the story about the March of the Penguins? We thought it was a penguin movie in the beginning but what it really was was a dating movie. Our stars, the first penguin in the beginning, in the first scene, turns the corner, now he's one of a dozen; turns the corner again, now he's in a colony of 10,000. Our penguin, our Star Penguin, we don't see him for the rest of the movie and we don't know how he does. In the beginning, there was no competition, there was just him. Then he's 1 out of 12, then he's 1 out of 10,000.

You know, that's a great metaphor for the way business is today. Because the internet and social media has flattened the plane. Everybody is part of the colony. And you know, you could say, “Well that's great. Everybody has an entrypoint.” However, there's so much noise. If you remember from the movie, there's so much noise you can't distinguish one voice from the other voice. And the goal here is to be DIFFERENT and BETTER- not just different to be different- different and better. You need to be adding value in becoming a Thought Leader so your voice stands above. 

 Like and follow this podcast so you can learn more, my name is Carl Gould and this has been your #70secondCEO.