Like most 21st century corporate crises, this one started with a tweet. On 8 January 2018, New York Times columnist Charles M. Blow took to Twitter to vent at H&M over their choice of model and product on their UK website. The model was Liam Mango, a Black boy. The product was a £7.99 hooded top emblazoned with the slogan ‘coolest monkey in the Jungle’ ‘@hm, have you lost your damned minds?!?!?!”, Charles digitally barked at the second-largest global clothing retailer. Cue the unholiest of backlashes...

This Episode was written by Annique Simpson

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