Originally founded in 1892 in New York City, by David T. Abercrombie, the fashion brand started as an outfitter for the elite outdoorsman. By the time we reach the 2000s, American mall culture is everything and Abercrombie & Fitch’s preppy clothes have morphed into the ultimate accessory for a US teen. After all, A&F aren’t just selling their customers apparel. The company's brand image is heavily promoted as a near-luxury lifestyle concept. For many teens desperate to fit in, donning any garment with the brand’s signature moose logo is a quintessential status symbol. But behind the fantasy sold to millions lie many dark truths. And it’s only a matter of time before accusations of racism, illegal employment practices, misogyny, sexual assault and elitism will shatter the “All American” aesthetic we’ve been told to strive for.

This episode was written by Rory Boyle

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