Key Takeaways:

• Mainstream vs Alternative vs Independent: Recent controversies in alternative media signal a broader shift towards decentralization and fragmentation across various sectors, highlighted by disputes involving key personalities and companies.
• Evolution of Public-Private Partnerships: The traditional public-private partnerships are evolving into complex civic partnerships where media and technology blur lines between civilian and intelligence operations.
• How to Navigate New Media Landscape: Analyze the core-message and economic models. Article advocates for "Value For Value" to maintain ethical integrity and avoid the pitfalls of traditional monetization strategies.

What is up with all the drama in Alternative Media recently?

I was inspired to start writing this piece a few weeks ago when longtime popular researcher Amazing Polly (@FringeViews) started making public accusations against a well known alternative health company, The Wellness Company (TWC). TWC have partnerships with many content creators and personalities in the Alternative Media space (some of whom I consider friends). While the initial concerns about TWC brought up by Amazing Polly are entirely valid (connections between founder Foster Coulson and Erik Prince [Blackwater]), the subsequent events that unfolded beyond this particular situation screams of a much larger sociological and technological phenomenon worth exploring for any independently thinking truth seeker.

While the TWC situation disrupted the perceived unity amidst the crowd of "awake" people perusing the Internet, the drama spilled into the heart of Alternative Media when Candace Owens (@RealCandaceO) left the Daily Wire. This event speaks to how far we are on the operation to

split apart the Judeo-Christian ethic that the founders used as core principles of our country

. The drama that broke out concerning Steven Crowder (@scrowder) (divorce, ex-employee) only adds fuel to the fact that the conservative superstars who rose to popularity in the last decade, are now your main characters in the reality TV show called Alternative Media. We've called it AMIC (Alternative Media Industrial Complex). There are other names who have similar names for the sentiment.

We all know that Mainstream Legacy Media is pretty much dead at this point, at least in the format it was delivered in the past. But the question will be, can the Alternative Media exist without them? @Axios published an article titled "Shards of Glass: Inside Media's 12 Splintering Realities," which suspiciously tries to do something similar to what this piece is about. But their take is more about the platforms and "hive minds" that are quite general and not too helpful IMHO.

What I will attempt to do here is provide a template by which anyone can use to analyze the content you are consuming today. This is an especially important exercise, as it may reveal uncomfortable truths about your favorite podcasters, youtubers, tiktokers, x-ers, etc.

Be sober-minded; be watchful. Your adversary the devil prowls around like a roaring lion, seeking someone to devour.

~1 Peter 5:8

C19 was the Great Reset

Can you believe it's been over 4 years since the lockdowns? If you're reading this, congratulations! You survived a highly orchestrated worldwide trauma based mind control session that could only be possible on the doorsteps of a true technocratic dystopia. Human interaction in the first world became exclusively virtual. Leaders of all strata were forced to make totalitarian decisions. And economic infrastructure was rattled for the first time in over a decade. No place was this more obvious than Mainstream Corporate Media. It can be stated that C19 was one giant initiation ritual for the general public, brought to you by those, knowingly or not, doing the bidding of the principalities and powers that think they have control over the earth and its people.

THE GREAT EXODUS

When we (@CanaryCryRadio) started to notice long time talking head personalities leave, get fired, or "let go" from their legacy trad-media fortresses, many were forced to go "independent." We watched as they started forming alliances and groups in the "wild west" of online virtual media by either joining established alternative platforms, or going solo publishing blogs, podcasts, YouTube, TikTok etc. The folks who were once celebrated as the faces and voices of the establishment, suddenly found themselves alongside random people like you and I, competing for attention, clicks, and a paycheck. Some have found their way into government or private think tanks (@ChrisCillizza,@ChrisGloninger).

This diaspora of people coming out of the traditional media was/is happening to almost every sector or industry, including healthcare. In fact, it could be argued that health/wellness is THE most impacted when it comes to a post-C19 psyoped world. An exodus from the Big Pharma economic model seems to have been one tentacle of the greater plan to restructure everything. Or at least an excuse to show how broken it is, in order to implement the stuff that will "fix" it. Good ole' problem-reaction-solution.

Of course, such a massive beast like Big Pharma can't flip their cash cow infrastructure on a dime. They have an entire generation of customers hooked in, til' death-do-them-part. It would take a decade at least. In the meantime, it would be beneficial for someone to cast a large net to capture all the disgruntled and disenfranchised citizens exiting the trust funnel of the traditional institutional pillars.

It seems that's what the Wellness Company did. Some might call it a smart and savvy business decision, others might call it a direct operation from the intelligence playbooks. As you'll see, the lines that separate these things are blurring. And it could be argued, that the final shift will come with the economic infrastructure, not just medical.

THE INFILTRATION

To that effect, I think Amazing Polly and others before her have done a pretty good job bringing attention to individuals who started the Wellness Company, and some of their ties to former private military contractors like BlackWater (Erik Prince openly assisted James O'Keefe and the Veritas Project learn how to do undercover work). The sentiment had been that such training turned Veritas Project into a "patriotic intelligence outfit." It was likely also the reason for its undoing as well.

Since Amazing Polly published her video on the TWC, complete with a map of content creators who are either sponsored or have affiliates with them, she found herself being attacked and eventually doxxed. I'm not particularly in support of doxxing anyone, but the information that did surface about her was, at best, bad optics, and at worst, revealed some uncomfortable truths.

In short, her husband works for a company in Canada whose position required Government security clearance. I get it. Not everyone who has a Gov security clearance is part of the lizard club, but as I stated in the post that you can read here, I suggested directly to Amazing Polly, that it's bad optics. Especially if that was something she was trying to hide from the public (which she has a right to do), since she likely understood that it would be bad optics coming from someone who has a decent sized following, making content exposing "the system". Her husbands LinkedIn account has since been deleted. If you want to learn more about her reporting and perspective, you can see the video she published here, and the surrounding commentary about being doxxed etc.

In my personal opinion, the Amazing Polly vs TWC drama is just one tree in a much larger forest. Namely a sociological and technological phenomenon of decentralization (maybe even balkanization) of everything from journalism, to healthcare, to intelligence operations itself! The implications are more dire for all of us in one way, but a cause for hope in another.

DON'T GET TRIGGERED

I said in a recent podcast episode of Canary Cry NewsTalk, that "we are all being turned into intelligence operatives." What I meant was that every citizen (especially those on the internet) are effectively agents that represent something...or someone. In that context, maybe it was good that Erik Prince helped Project Veritas do undercover work to expose corruption, especially in the traditional right-left paradigm that we've all been forced into. Or perhaps it speaks to how the true social engineers have already been working on creating the parallel economy to the Mainstream Media, by building out the Alternative Media. The necessities of such an operation would naturally mean that they would have to mingle with the general population. This bridged the traditional intelligence operatives into civilian life, and weaponized civilian life to become more like intelligence operations. This is especially true when it comes to news media.

What this all means is that you and I are all being forced into this weird period of time when anything we say, do, write, or publish online, can be used for agendas that far exceed the initial intent of that piece of content.

We've all become messengers in the 5th generation war.

The rise of the MIC (Military Industrial Complex) in the 20th century was marked by the partnerships between Private (Corporations) and Public (Government) sectors; Public-Private Partnerships. PPPs were designed to create the gray-area economic apparatus that would effectively secure the United States as the first benefactor in diplomacy and military affairs worldwide. Corporations that build really expensive and dangerous stuff, and Governments who come up with reasons to need them. And we-the-people get to pay for it. What could go wrong?

It is true that this very apparatus is currently running wild, instigating the poly-chaos of World War 3, where geopolitical and trans-religious tensions will unground the loyalties of prior generations, and instead, form new conflicts between networks. But this cannot be possible without the tools to make it happen.

As the MIC built "stuff" over decades, certain patented technologies and their commercial products began embedding themselves into our public communications infrastructure. As of 2024, there are smart phones in the hands of more than 6 billion people around the world.

This distribution has been a massive vehicle for the rise of "Alternative Media." Even before the Trump era that started the greater public awareness of corruption and downfall of legacy media, a thriving Alternative Media synonymously existed alongside Independent Media. In fact, the two phrases meant essentially the same thing, mostly apparent via their economic models.

Much like the title "Alternative Rock" when I was growing up, anything "ALT" simply meant, "stuff that's not being pushed by the mainstream (record labels, commercials, news outlets etc.)." It is supposed to represent content not economically incentivized by a third party, who wield the power to facilitate and manufacture a spot light for the subject. The music industry is a great analogy because we lived through the decentralization of economic viability for musicians through the rise of the Internet. Big record labels were forced to go more and more shallow as true talent were able to exist more or less independently or by way of starting their own record labels (alternative).

As avenues and opportunities to build one's own economic fortresses increased, the lines between mainstream and alternative/independent became blurred. Mainstream has increasingly become nothing better than the vehicle for pure propaganda. But much of Alternative Media thrives its existence on calling out and exposing the lies of the mainstream. Without the Mainstream Media, Alternative Media is nothing. There is a symbiosis, a manufactured paradigm war, to keep each other alive.

Thus, as Alternative Media has matured into the New Mainstream, a new distinction has become clear. Alternative vs Independent.

The maturing indicates that we have reached critical mass on the decentralization and distribution of military grade comm technology. It's why we are currently going through the adoption of #Bitcoin, where pseudonymity of transacting on a trust-less immutable ledger benefits both the intel operatives and great grandma living on the other side of the world alike. In fact, the transition to go from online to on-chain is WELL under way.

But in this new paradigm where the old ways of PPPs are exposed, new types of operations most certainly exist. Especially if it can assist the new generation of social engineers to transition from the train their forefathers built, onto a shiny new rocket ship.

It's a lot to process, but I hope you get something out of how I'm working through this stuff to navigate the new landscape of millions to billions of voices all screaming into the database, competing to win the attention of the masses for just one moment to deliver a message.

The Evolution of PPPs

Parallels to Public-Private Partnerships (PPPs) like Public-Public Partnerships (PuPs) have also been around in past decades, where governments partner with non-profits instead of corporations. Highly controlled and tactical messages sent through, what was at the time, the advent of modern media; Newspapers, Magazines, TV/Radio stations is one thing (there were only so many when I was growing up), but perhaps even more powerful are/were the pulpits who reinforced the messages (501c3, non-profits, Truman's Psychological Strategy Board).

As we find ourselves in this chaotic period a quarter of the way into the 21st century, the word "public" in the old PPP sense (Government), has become rather obsolete. No longer are our governments, especially at the federal level, representing the will of the people. Hence, the word "public" ought to be given back "to the people" as it were.

As such, we might be in new kinds of manufactured "partnerships." Specifically a "Civic Partnership," meaning the general public, largely measured in attention and clicks. These are more akin to "social contracts" between a creator and their audiences. Other synonyms like "tribes" have been used, but I stuck with Civic because it implies public duty, especially in online media that covers world events and news.

The labels I'm about to list here are not official, not taken from any public document (although informed by them), nor are they fully developed.

They also ought to be considered on a spectrum, not hard lines.

As you'll discover, it's not just "us" versus "them" anymore. It's really all of us competing with one another in this new digital citizen panopticon as we begin to find our virtual homes in whatever Network States we identify with most (@balajis).

Jesus said in Matthew 24:7 "Nation will rise against nation, and kingdom against kingdom..." In this new era, it might be appropriate to understand it as "Network against Network."

Since the modern network is defined by code, we can reference how all of this goes back to the power of the words and symbols. If we are careless with our tongue, we may fall into the trap of unintentionally misleading our fellow citizens.

COVERT-CIVIC PARTNERSHIPS (CCPs)

I'd like to start off by suggesting the Covert-Civic Partnerships (CCPs...ironic 😂), where agents of traditional forms of centralized intelligence, irrespective to nation state, appear rogue (covert) and partner with citizens in the general public (civic) to create movements. These would be individuals who ARE very much part of the current intelligence apparatus, who have been mobilized to purposefully instigate social upheaval, or infiltrate genuine social movements, by lying to the public about their identity and intentions. Such ops would generate what would appear to be grassroots movements and get a lot of people to unwittingly repeat/follow narratives on public platforms to spread a message and mobilize.

In practical terms, these movements are often the stuff to be called out by Alternative and Independent Media.

But because of the nature of being "Covert," it is impossible for the public to know for certain whether these individuals are really part of the establishment, or not. In fact, a covert operator can be the very folks calling out the legacy systems. It's a great way to build trust with an audience thirsting for legacy media blood.

I wanted to start with the CCPs because these are the most nefarious folks who don't care that they're knowingly lying to the public about their true intentions. Or perhaps they've been fed situational context that reframed the ethics of what they are doing. I am certain that these operatives are crawling all over social media and the Internet in general. But they obviously need their public facing avatar. And that's where these next two categories come in to exemplify how the general public is being turned into an intelligence outfit.

EXPERT-CIVIC PARTNERSHIP (ECPs)

An Expert-Civic Partnership (ECPs) might entail individuals genuinely emerging out of high level intelligencia, governments, military and the like, using their expertise/experience to partner with the general public. The idea being that these experts are NOT being covert, and are genuinely separated from their "former life", perhaps on the grounds of retirement or differing ethical/moral basis (whistleblower).

Their built-in "credibility" allows them to generate large followings very quickly, instigating grassroots movement to get people repeating/following narratives on public platforms to spread a message and mobilize.

The difference between the ECPs and the CCPs, in principle, is that one is covert, the other is not. However, again, a good CCP can present itself to the public as an ECP. See how messy this can be?

PRIVATE CITIZEN - CIVIC PARTNERSHIPS (PCCPs)

Then there are Private Citizen-Civic Partnerships (PCCPs).

In principle, PCCPs are private citizens, through the power of Internet virality, instigating grassroots movements to get people repeating/following narratives on public platforms to spread a message and mobilize. While everyone knows about the big names like Steven Crowder, Ben Shapiro, Candace Owens, Alex Jones...there is a long-tail of private citizens making content as a passion and not necessarily for popularity or money.

But as these private citizens move up the curve, not only are more economic opportunities presented to them, but they are also declaring free agency to be used in some operation that is beyond what was intended or easily identified.

It is why I believe the Mainstream Media has spent so much energy to villainies the general public in the last decade. Not only did it allow for the general public to get angry and respond (create more content), it also set the stage for Trump and the "messianic" properties of his whole campaign (whether he is aware of it or not).

I believe many private citizens, and even genuine experts in the ECP sense (and their followers) have been used as pawns in the greater social engineering apparatus. But even if genuine PCCPs and ECPs don't eventually get co-opted and turned into full blown CCPs, you can now see how the general public, whatever our intentions might be, are being sucked into the game of content creation and fighting for clicks.

SUMMARIZING THE CCPs ECPs and PCCPs

I hope you get a better of idea of why I keep saying "we're all being turned into intelligence operatives." No matter where you or your favorite content creator falls in these labels, the mere fact that you say anything online means you are agreeing to enter the game. In fact, another way to understand this can be through the context of gamification itself. The Internet has become one giant game for the attention of the masses. Whoever can garner the most attention "wins," but only because they are the most useful fool for their social engineering agendas.

But I mentioned the sliding scale on these labels rather than hard isolated buckets. That's because I think the reality out there is far more complicated and complex than we can ever pull apart. It's also true that only God knows what is in the heart of every man and woman.

Perhaps an intelligence agent began a covert operation under the direction of their bosses from three letter agencies, but after a period of time, relates more with the altar-ego they had created over their former agent selves, making them slowly turn their CCP into an ECP. Or a private citizen who started out making political content as a passion gets drawn so deep into the machine, that they lose touch with their first love and start saying/doing whatever keeps the cash coming in. They would turn what started as a PCCP into a hyper-charged ECP that looks more and more like a CCP.

While I'm not dismissing the power that legacy corporate mainstream media still holds over our country and the world, I think this mess is only going to get worse with AI, as a new layer of abstraction is applied to the collective masses. It won't be long before we are interacting with AI Avatars of our favorite content creators directly "p2p" rather than simply consuming their content as observers.

Blockchains and Distributed Ledger Technologies will create some form of reliability by providing a public ledger that anyone in the world can audit. And it's true that we're in the final days of being online as we migrate to on-chain. While this does make it easier for the general public to know if a piece of digital content is actually published by the individual that claims to have done it (mitigate deepfakes), it won't help when the very ledger itself becomes self-aware to the point of deification.

Combined with the fact that we've earnestly entered the age of genetic editing, quantum computing and the rest, and the contrast is glaring!

Human DNA is highly mutable, and digital data is becoming immutable via blockchains which have biological properties. I go deep into this topic in AGE OF DECEIT 4: Eschaton Cipher and the Counterfeit Ledger of Life.

LITMUS TESTING THE THESIS

Consider many of the people, platforms, networks you follow (or monitor) in Alternative Media for your news commentary, breakdown of world events, even spiritual guidance.

Where do you think they fall?

1. CCP: Covert-Civic Partnerships

2. ECP: Expert-Civic Partnership

3. PCCP: Private Citizen-Civic Partnerships

Hopefully not so obviously CCP (pun intended)! But more importantly, how would we know if our assessment is accurate?

The short answer is, we can't REALLY know because there is a massive plausible deniability factor built into this apparatus, especially in the west. And that's Privacy!

Privacy has been weaponized in both directions; towards more centralized totalitarianism (censorship) that we're all aware of, but also towards nefarious actors (CCPs) abusing the principles of privacy as a shield to remain anonymous. The latter is less explored and less obvious. In fact, to think as a contrarian, perhaps the overt communism displayed by our current Executive Branch here in 2024, was meant to drive the public support for privacy as it makes the entire landscape foggier and more difficult to identify the true nefarious operatives.

At least in America where I live, I've noticed that as regular citizens got unlawfully silenced on various Internet platforms (like I did...@YouTube😤), a very specific and poignant pressure was applied to instigate a populist uprising. It's the ever swinging law of the right-left political paradigm. Push too far in one direction, and it violently swings back towards the other. It's not the sides that matters as much in this analysis; it's the tension and momentum of the pendulum itself that maintains a level of chaos allowing CCPs to thrive under the cover of privacy.

I am not advocating for full doxx transparency from every content creators' personal lives. Although that is what seems to be unfolding in the new Alt Media Reality TV we're seeing right now. I am simply pointing out how the right-to-privacy is THE abused vehicle to instigate the decentralization and balkanization of intelligence operations. And it makes sense. The majority of Americans (and citizens across the world) value privacy as a human right, so of course they will find ways to use it against the general public. Especially if it means keeping people in the right-left paradigm as opposed to the up-down class warfare also taking place.

Alternative Media often reinforce the right-left paradigm over the up-down. Or, if they are discussing the up-down, it is done so in the context of rising up against those who are "up" in their ivory towers, usually from the right or left side of the hill. But really, what I am hearing from folks like Alex Jones (@RealAlexJones), is that we are to build a conservative and libertarian technocracy over a progressive and liberal one; another rabbit trail I won't follow down here. But the implications of a rising techno-populism might mean it becomes the very vehicle that is used, then disregarded by God, to judge Mystery Babylon. Check out @DonnieDarkened for more on those angles.

Another example is Everyday Spy! You may have seen Andrew Bustamante (@EverydaySpy) on popular podcasts like Diary of a CEO (@StevenBartlett), and the Flagrant 2 podcast with Andrew Shultz (@andrewschulz), even Lex Friedman (@lexfridman). On his website, Bustamante says "I started EverydaySpy to break the cycle of secrets. You can use the same elite skills CIA gave me to build your legacy, control your success, and live the life you want. Without having to risk your neck, sacrifice relationships, or disappear for years at a time."

What a great example of a ECP who may actually be a CCP!

In an era where the popularity and trust for centralized intelligence is at an all-time low, what a great way to get the youth, equipped with their smart phones and laptops, to mobilize! Whether you think Bustamante is a genuine ECP or not, you cannot deny that you and I as content creators are competing for clicks now with folks like Bustamante, who are equipped with the very tactics that they've used in the past for social control.

There are many more examples that I'm sure you folks reading this can come up with. But we can sufficiently state that they have successfully decentralized the intelligence apparatus.

So how do we apply a layer of vigilance towards everything we consume online, especially when it comes to insight and opinions about important world events unfolding seemingly everyday?

There are only TWO main ways I can think of to analyze content in the new paradigm: the message, and the economic model.

1. THE MESSAGE

First, what is the ultimate message of the content creator? Today, people have the option to consume all sorts of content that analyzes and deconstructs world events. But distilling it down to the core message will allow you to find content creators whose incentives and ideologies might be more aligned with your own.

I'll use myself as an example:

Facelikethesun and Canary Cry Radio/News Talk

have always been about pointing to Jesus Christ as the true hope for all mankind. Period. Of course, there are many flavors of theology, cosmology, eschatology and fringe that I've entertained, explored, and personally believe that you may not. But that's been my thing, and if you've tuned in long enough, I'm not political in that I don't endorse politicians or a political parties, even though my personal values align more with conservatism given the chasm we have in the US today.

But everyone knows, no matter how much we (me and my co-host on CCR/CCNT @Basil_Rosewater

) talk about Nephilim penguins in Antarctica or Robot Arms flirting with our spouses, ultimately, we're pointing to Jesus Christ as Lord and Savior. In fact, all of the topics we cover and the news analysis we bring are analyzed through the lens of the Word of God.

Anyone who has followed my work over the years can deduce that my core message no matter what I talk about, is to point back to Jesus.

That's the core message, plain and simple.

Now, of course, my flesh misses the days when I was getting 6 million views on a YouTube documentary, or watching the counter hit 100,000 views within the first hour of publishing something new. But in hindsight, that was just YouTube giving me my dopamine hit to ensure I come back tomorrow and make more content. It was useful for YouTube to get more eyeballs on YouTube, and it was beneficial for my ego, and for my wallet (temporarily). Which brings me to my next point.

2. THE ECONOMIC MODEL

The second thing to analyze is the economic model being employed by the content creator. This comes second because it's important to align ideologically first before looking at how they're making money.

There are several ways content creators make money online. But three of the most popular ways are as follows:

1. Affiliate marketing: When you recommend a product or service, share a link, and get a cut every time someone signs up through your link.

2. Advertisement: When you allow other products or services to be presented to YOUR audience, and you get paid for it.

3. Selling product of service: When you make a product or service and sell it yourself.

These can be done by solo content creators, or by larger organizations that house many individuals and teams of content creators. While I understand that everyone has the right to be compensated for their time and energy, it is my conviction that these three models for making money online are RIPE FOR CORRUPTION.

Not that everyone who does these things are corrupt, clearly that isn't the case. But especially when it comes to advertising and affiliate marketing, quality is sacrificed at the altar of quantity.

There is a 4th way to make money, which may be the most difficult in our current epoch.

4. Value For Value: You provide free value, and those who receive the value volunteer to provide value in the form of time, talent, or treasure.

That foundation and principle helped us make the decision to run the podcast on the Value For Value model, which means NO paywalls, NO exclusive content, NO affiliate codes, NO sponsorships, NO white label products etc. The model was first deployed by Adam Curry (@AdamCurry) and (John C. Dvorak) @THErealDVORAK of the No Agenda Show.

This is challenging because you have to create products, services, or content with absolutely zero expectations of making any money. The idea that you would publish your labor (content) for free on the Internet seems absurd. But it can serve as a great filter, as people who create the content will be more likely be doing it for the passion and not for the paycheck.

In addition, if your audience receives value, and wants to give it back in some way, it's a much more organic and personal decision, not one motivated by multi million-billion dollar organizations manipulating your brain chemistry.

Our economic infrastructure is rapidly changing, and I foresee new decentralized ways to facilitate the Value For Value model more efficiently. Similar to how crowdsourcing and crowdfunding became massive in the last 2 decades, I expect the Value For Value ethos to create new communities and networks who will uphold and maintain those principles. The added layer of tokenization will also revolutionize how this all works, but that's beyond the scope of this article.

THE COMBO IS IMPORTANT!

Both the core message and the economic model must be analyzed and weighted together. While you may fully agree with the economic principles conducted by your favorite content creator, you may still not be aligned ideologically. And vice versa.

CONCLUSION

The Word of God states that "....the one who doubts is like a wave of the sea that is driven and tossed by the wind" (James 1:6). Here in 2024, it is clear that the world is becoming more turbulent as the rising tsunami of chaos continues to disrupt all the traditional forms of civil society. But it's important to keep things basic and grounded. I've personally found that the ultimate way to keep a lifeline to the signal amidst the ever rising noise, is to connect directly to God by being in His Word daily, and connecting with brothers and sisters in Christ worldwide who share the mission to spread the Gospel to the ends of the earth.

Ezekiel 33 outlines the duty of a watchman who is tasked with alerting the people of impending dangers. It says that watchmen who see the dangers and don't warn the people will be held accountable, while the people will be held accountable if the watchmen is ignored even if he does his job. My hope is that articles like this can serve as a warning to the people of what's coming upon us, and how we might be able to navigate such times. God Bless and Stay watchful!