It’s essential these days as an artist or band to have merch available. Not only can t-shirts and other apparel generate income for musicians, they’re also a great way to advertise. Yet with production costs rising and other issues coming up in the world of merchandising, things can be difficult for artists at many levels these days.

MOD (Merch on Demand) is a platform designed specifically for music artists. Their mission is to revolutionize the way artists create, sell, and connect with their fans through merchandise. Here, founder Joseph Pinho takes us through the history of MOD, and the ways he hopes it will help musicians.