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Episodes of Business Wars
Mark All
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It’s the 1960s and as Americans flee cities for the suburbs, Macy’s and Gimbels face tough choices. How do they compete with the rise of discount retailers and the exciting new shopping palaces known as malls? Weakened by industry disruption,
In the late 1930s Gimbels makes a risky bet by stockpiling goods likely to be scarce in wartime. They also snap up their rival’s star copywriter, who does the best work of her career at their shop. Their savvy planning and advertising strengt
It’s the 1920s and wealthy flappers and captains of industry have money to burn for raccoon coats and monogrammed sterling silver hip flasks. Gimbels makes a risky acquisition of Saks Fifth Avenue, that ends up floating Gimbels through hard t
It’s nearing the turn of the 19th century, and the Straus Brothers now run Macy’s emporium out of a dozen cobbled together stores in lower Manhattan. The next generation of Straus’s pressure the old guard to build a huge new Macy’s flagship o
As R.H. Macy’s Manhattan emporium and reputation grow during the Civil War, his teenage son rebels and runs away to join the Union army. When the boy goes AWOL, the future of Macy’s burgeoning department store faces jeopardy. But salvation ar
It's the mid 1800s and two very different young men set out in the world to make their fortunes. A young boy from Nantucket spends four years at sea on a whaling ship, the other becomes an itinerant peddler in the wilds of Indiana. These two
In the midst of their heated negotiations over the price of raisins, the CEO of Sun-Maid and the head of the Raisin Bargaining Association face off, each making their pitch about the state of the raisin industry and the road forward. It is th
Facing a shrinking raisin market, Sun-Maid hires a new CEO with a mandate to make raisins popular with Millennials. He believes part of the reason consumers are spurning raisins is the price and is set on Sun-Maid paying less money to farmers
The humble raisin: it’s hard to imagine that dried grapes are at the center of one of the longest running business wars in the United States. But with almost all of the country’s raisins coming from a small area in California’s Central Valley
It’s a new century and Hershey’s facing unexpected trouble at home — a showdown between the company and its biggest shareholder that threatens its independence.Meanwhile, Mars is on a mission to become the world’s candy king. And with Hers
It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share.Not that Mars has any inte
It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America.And he knows Hershey is far from prepared
It’s the 1940s and Forrest Mars’ plan to create a candy empire is stepping up a gear. He’s plotting to seize control of his dad’s company Mars and turn it into a Hershey killer.First he needs to get his new candy venture off the ground. But
It’s 1886 and in New York City, a young confectioner called Milton Hershey is desperately trying to save his business.He’s been struggling for years. He founded his first candy business in Philadelphia, only to watch it collapse. His second
It’s June 2018. Mark Zuckerberg is struggling and morale at the social media giant is low. Facebook has been battered by data breaches and there’s no end in sight. Meanwhile, Evan Spiegel has a chance to turn Snapchat around by refocusing on
It’s April 2017, and Mark Zuckerberg is issuing a new challenge to Snapchat. By making its face filters open source, the tech giant is coming directly for Snapchat's most popular feature. But founder Evan Spiegel has other things to worry abo
It's September 2015 and Snapchat has just hit on a game-changer for the young company: filters that augment users' faces. Thanks to some celebrity love, the new feature becomes wildly popular. But Mark Zuckerberg is watching closely, and acqu
It’s November 2013, and Mark Zuckerberg is about to make Evan Spiegel and Bobby Murphy an offer he thinks they can't refuse. But when Spiegel and Murphy do the unimaginable, it prompts Facebook to compete — by copying.Snapchat is gathering
It's the new millennium and Mark Zuckerberg is bored in high school. He's a prodigious student so smart he's already taking graduate level coding classes at Mercy College. Soon, he's going to build a product that will change the Internet fore
It’s April 2011, and Evan Spiegel is about to present his class project. Right now, it's called Picaboo. Soon, it's going to become Snapchat. But for Spiegel, this is more important than grades--at stake are potential investors and the future
World Wrestling Entertainment is the dominant name in professional wrestling but new promotions are now challenging the WWE’s dominance. We conclude our series on WWF vs WCW with David Shoemaker, author of The Squared Circle: Life, Death, and
It’s 1998 and the slugfest between Vince McMahon’s WWF and Ted Turner’s WCW is reaching a critical juncture.McMahon’s on a mission to pull wrestling fans back to his TV shows with a strategy focused on maximum controversy. And to help him i
It’s 1996 and with Monday Nitro topping the TV ratings, WCW is out to end WWF’s time as the biggest player in the wrestling business.It’s plotting to establish two brands: one that WCW boss Eric Bischoff hopes can suck away WWF’s family au
It’s 1995 and the Monday Night Wars are underway. WCW’s new show Monday Nitro is grappling with the WWF’s Monday Night Raw to win TV viewers’ attention.WCW isn’t pulling its punches either. Under the command of Eric Bischoff, WCW is droppin
It’s 1994 and WCW is stepping up its game. To get the jump on WWF, Ted Turner is writing big checks to steal away the WWF’s biggest stars and sponsors. And as WCW’s star power increases, so does its popularity with wrestling fans.But the WW
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