What does someone with a large property do when they want to invite a ton of people? Rent a backyard tent of course! Backyard tents are important when keeping your guests out of the sun or the rain in order to successfully host outdoor events.  They have a wide variety of applications - from parties to graduations to weddings to retirements.  Jim Mariano is a fantastic resource for entrepreneurs as he started from the bottom, and has now grown his backyard tent rental into a serious business in the Boston area.

In this episode, you will learn about:

• Why it is so important to niche down in the tent rental business
• Typical startup costs and why it's less than you think
• What types, sizes, and colors of tents are ideal to start with
• Where to find tent equipment
• The importance of digital marketing for dominating a niche
• Good sub-niches in the tent rental space to go into
• Typical gross margins for the tent rental business
• The biggest risk that keeps Jim up at night
• Best advice: Don't quit your job yet - build a business on the side first.
• Best resource: ARA (American Rental Association), Entrepreneur Subreddit

Feel like buying your first tent? Check out Jim's website.