Security Business owners that use social media have to do more than just “be on” social media networks in order grow their business. There are so many ways in which to use the tool of Social Media. There is more to social media than casually c

Social Media and Website Metrics

Dec 9th, 2017 10m 37s

Social media is a driving force when used effectively for all types of business including security and executive protection services. You’ve identified your goals, found your market, you are sharing and creating valuable content for potential c

Social Media Success for Your Security Business

Dec 6th, 2017 17m 41s

Social Media success for your business is not overly complicated. Here are few steps that I recommend you act upon to use social media as a tool for your security business. Social Media success begins with knowing who you are, what you do, and

BoS Podcast – Be Smart When Using Social Media for Your Security Business

Nov 21st, 2017 21m 58s

Be Smart on Social Media In this podcast, I talk off the cuff about how security service providers (EP, Bodyguards, event security, etc.) should be...The post BoS Podcast – Be Smart When Using Social Media for Your Security Business appeared

Business of Security Podcast – Exceeding Expectations

Dec 2nd, 2014 15m 29s

In this episode I’ll answer an email from a podcast listener, we’re I’m heading to this week and why, and share my thoughts on exceeding...The post Business of Security Podcast – Exceeding Expectations appeared first on Strategic Marketing Sol

Business of Security Podcast – Twitter Tips and Tools for Your Business

Nov 19th, 2014 19m 3s

On to the main topic of Twitter tips and tools. It’s still amazing to me that I can connect and engage with folks I don’t...The post Business of Security Podcast – Twitter Tips and Tools for Your Business appeared first on Strategic Marketing

Business of Security Podcast – Give People What They Want for Free

Oct 8th, 2014 10m 16s

In this podcast I’ll be sharing my feedback on the ASIS expo, from which I just returned and a pretty hard hitting, tough love kind...The post Business of Security Podcast – Give People What They Want for Free appeared first on Strategic Marke

013 – Stop Being Stupid on Social

Aug 26th, 2014 13m 1s

Introduction to the Podcast I’ve been in and for the most part around the security business for close to 20 years. I In 2008 I...The post 013 – Stop Being Stupid on Social appeared first on Strategic Marketing Solutions.

012 Business of Security Podcast – Marketing by Innuendo

Jan 4th, 2014 8m 20s

In this podcast, I go on a rant about Marketing by Innuendo. Faking it until you Make it with fake photos and content will only get you so far. I really try to provide useful and critical information to help you do your job better but this is s

Ten Steps to Branding and Social Media Marketing Success

Aug 28th, 2013 19m 14s

When I was creating notes for this podcast and planning out these steps, I got curious as to what others would say so I asked...The post Ten Steps to Branding and Social Media Marketing Success appeared first on Strategic Marketing Solutions.

I Want to be Number One on Google!

Jul 29th, 2013 25m 8s

I recently received an email from a client who was asking how to improve their website to achieve a higher rank on Google search results....The post I Want to be Number One on Google! appeared first on Strategic Marketing Solutions.

Business of Security Podcast Episode 011 – Stagnant

Jul 8th, 2013 10m 3s

Definition of Stagnant Not advancing or developing – showing no activity; stale For this podcast I’m going to talk about Stagnant in context of...The post Business of Security Podcast Episode 011 – Stagnant appeared first on Strategic Market

Dave Johnson Interview #2 – Seizing Opportunities

Jul 3rd, 2012 49m 25s

Business of Security podcast episode 10. In this podcast I talk again to Dave Johnson, president of ITG Consultants and chair of the ABCDEP. But before the interview I spend a few minutes talking about seizing opportunities.The post Dave Johns

Open Source Intelligence Tools

Jun 4th, 2012 19m 39s

In this week's episode I'm going to cover OSINT or Open Source Intelligence. I'll share with you some tools and apps you can use to scrub the internet for data, and how to use these common tools to your advantage while you're at the office or

Protective Security Conference Recap – Interview with Dave Johnson

May 23rd, 2012 37m 21s

I’m back with Business of Security podcast episode #8. There has been a 3-week break since the last podcast episode that was due to personal...The post Protective Security Conference Recap – Interview with Dave Johnson appeared first on Strat

All About Social Media! What Is It and How It Can Work For Your Business

Apr 8th, 2012 47m 18s

Happy Easter! In this episode I talk in depth about social media. Everyone says “social media” but what does that mean. My definition is quite...The post All About Social Media! What Is It and How It Can Work For Your Business appeared first o

Tony Scotti Interview Part Two

Mar 31st, 2012 36m 50s

Hello, my friends! Welcome to episode #4 – can’t believe it has been a month of Business of Security podcasts! I hope you are enjoying...The post Tony Scotti Interview Part Two appeared first on Strategic Marketing Solutions.

Importance of Having Mentors in Your Life – Interview with Tony Scotti

Mar 16th, 2012 24m 13s

One of the goals I have set for myself and to share with you is reaching out to leaders in the security industry and talking...The post Importance of Having Mentors in Your Life – Interview with Tony Scotti appeared first on Strategic Marketin

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