There were very few women to break through the male dominated streetwear scene of the early aughts. Vashtie Kola remains among the most iconic of them all. The first woman to design her own Jordan back in 2010, Vashtie has gone on to start her own brand Violet and direct music videos for the likes of Kendrick Lamar, Joey Bada$$ and Drake.

She sits down with long time friend and BoH host Angelo Baque (Founder, Awake NY) to reflect on the years they shared together back on the scene. From shop kids to creative directors to label founders, the two trace through what steps it took to get to the top.

WATCH THE FULL EPISODE OF BUSINESS OF HYPE WITH VASHTIE KOLA HERE.

Executive Producer - Kyle ReyesDirector - Jon FuscoProducers - Alejandra Zelaya, Jenny FuDirector of Photography - Julius IgnacioGaffer - John IzarpateGrip - Rick Lim1st AC - Brian NguyenSet Design - Lucy HislopProduction Assistant - Tealoni ButlerEditor - Jon Fusco

Special ThanksSarah ScheckerSophie Schieli

Gabriella Koppleman

This season of Business of HYPE is sponsored by Bulleit Frontier Whiskey.

BULLEIT BOURBON Kentucky Straight Bourbon Whiskey. 45% Alc/Vol. The Bulleit Distilling Co., Louisville, KY. Please Drink Responsibly. 

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