Trends can turn into huge opportunities when properly capitalized on. 

Like in 2020, during the big bike boom. Since there was a smaller supply of bikes and surging demand, the founders of  Ride1Up capitalized on this to build a budding brand. 

How were they able to do this? 

In this episode, Daniel Urbino, a certified public accountant turned CEO of Ride1up, reveals how to identify an urgent market need to bbuild a high-ticket direct-to-customer brand. 

Whether you're an aspiring entrepreneur or simply interested in the business side of biking, this episode is for you. 

Listen now!

Show highlights include:

• How to build a mutually beneficial relationship with your customers while eliminating their other options. (1:17)
• How to create the perfect brand leveraging complimentary team. (3:53)
• 2 no-brainer ways to stand out among hundreds of competitors in whatever niche you're building your brand in.  (4:54)
• How to make customers buy your products “blindly” by leveraging “UGC”. (8:47)
• The sneaky way to get your product on major media sites for free. (9:16) 
• 3 top tier ways to use e-bikes for maximum utility satisfaction.  (17:48)