BUILD YOUR OWN BRANDCAST S2 E10: DIGITAL SYSTEMWelcome Back to the Build Your Own BRANDcast!What’s the best platform to broadcast your brand on? You can have the best brand but if you’re broadcasting your brand on the wrong network you’re

Build Your Own Brandcast S2 E9: Visual Systems

Mar 7th, 2017 16m 8s

BUILD YOUR OWN BRANDCAST S2 E9: VISUAL SYSTEMSWelcome Back to the Build Your Own BRANDcast!Today, a picture is STILL worth 1,000 words. Equally true is the fact that people would really appreciate it if you make your pitch or point in sig

Build Your Own Brandcast S2 E8: Verbal Systems

Feb 27th, 2017 13m 4s

BUILD YOUR OWN BRANDCAST S2 E8: VERBAL SYSTEMSWelcome Back to the Build Your Own BRANDcast!You must be articulate when sharing and pitching your brand to attract an audience and get that audience to buy into your solution. A well-develope

Build Your Own Brandcast S2 E7: Brand Touchpoints

Feb 27th, 2017 19m 32s

BUILD YOUR OWN BRANDCAST: S2 E7 BRAND TOUCHPOINTSWelcome back to the Build Your Own BRANDcast! Today we’ll talk about Brand Touchpoints and discuss its role in strengthening your brand identity, building customer loyalty, and even boosti

Build Your Own Brandcast: S2 E6 Value Proposition

Feb 13th, 2017 21m 45s

BUILD YOUR OWN BRANDCAST: S2 E6 VALUE PROPOSITIONWelcome Back to the Build Your Own BRANDcast!Can you explain what you do, why it matters, and why it is the best solution for a target customer’s problem in one statement? If you can’t, y

Build Your Own Brandcast: S2 E5 Brand Positioning

Feb 7th, 2017 20m 12s

BUILD YOUR OWN BRANDCAST: S2 E5 BRAND POSITIONINGWelcome Back to the Build Your Own BRANDcast!What does Brand Positioning mean to you? We’ve learned that this term can be confusing for many, so we’re here to clear things up. In this epi

Build Your Own Brandcast: S2 E4 Analyzing Your Market

Jan 30th, 2017 13m 42s

BUILD YOUR OWN BRANDCAST: S2 E4 ANALYZING YOUR MARKETKnowing yourself is critical. Knowing your customer is equally important. In the world of business, to be successful it’s almost equally important to know the market. Understanding the mar

BYOBrandcast S2 E3: Analyzing Your Customer

Jan 24th, 2017 18m 32s

BUILD YOUR OWN BRANDCAST: S2 E3 ANALYZING YOUR CUSTOMERHow well do you understand your current and potential customers? If the answer is not very well, then you are taking a huge risk. Without a good Customer Analysis, your brand building

BYOBrandcast S2 E2: Auditing Your Brand

Jan 16th, 2017 25m 53s

BUILD YOUR OWN BRANDCAST: S2 E2 AUDITING YOUR BRANDWelcome Back to the Build Your Own BRANDcast! Today we break down our 7-Point Brand Audit and explain why it is a critical first step to building your brand.We will highlight each point

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