Rayze Swimwear, formerly known as Nutshack, has recently rebranded and expanded its product line to include swimwear for both men and women. The brand offers a variety of styles, including thongs, briefs, and in-between options, catering to a wide range of preferences. Rayze Swimwear has gained popularity for its unique and fun designs, with a focus on comfort and functionality for lap swimming. The brand has also found success in the swim thong market, attracting customers from various backgrounds. Despite the challenges of running a business, Rayze Swimwear continues to thrive and provide custom-made swimwear with a relatively short lead time.

Takeaways

Rayze Swimwear has rebranded and expanded its product line to include swimwear for both men and women.

The brand offers a variety of styles, including thongs, briefs, and in-between options, catering to a wide range of preferences.

Rayze Swimwear focuses on comfort and functionality for lap swimming, with designs that are suitable for both swimming and lounging.

The brand has found success in the swim thong market, attracting customers from various backgrounds.

Shop Rayze - https://www.etsy.com/shop/rayzeswimwear/?etsrc=sdt

Follow Rayze - https://www.instagram.com/rayze.swimwear/

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