Jeremy Au explores "roboganda," the new wave of propaganda promoting the benefits of robots and AI. Roboganda playbook: 1. Emphasize transformation of industries with increased productivity, downplay short-term negative job displacement, reskilling and search costs for individuals. 2. Humanize AI to satisfy individual social needs (loneliness, validation & empathy) substituting for societal archetypes (colleague, mentor, lover, child) across media (product demos, game NPCs and Hollywood - The Creator, Her) 3. Increasingly use AI cloaked as humans to spread pro-robot narratives at effectively zero marginal cost (e.g. election bot farms, Reddit bots), instead of human creators (writers, artists and musicians) - disproportionately in favor of capital holders and disrupters over labor and incumbents.

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