Welcome to episode two of my Brand DNA series. I'm really excited to dive into this one because it is all about what actually goes into your brand’s DNA. As I mentioned in the last episode, the whole point of brand DNA is to identify your brand's uniqueness and special sauce. What makes your brand different? What makes it you? Just like with everyone's DNA, everyone has their own unique set of DNA. No two humans on the planet have the same DNA - unless they're twins. It's exactly the same with our brands and this is what I just want you to keep front of mind. 

What I cover in this episode:

• How to think deeper and discover what makes your brand different
• The importance of consistency across everything you do
• Structuring your brand narrative
• Analysing your competitors but not in a traditional sense

Book your 1:1 Brand DNA workshop here.

Access the self-paced Brand DNA workshop here.

Grab the free brand story workbook here.

Book a discovery call with me here.

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Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

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Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

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