“Effective marketing isn’t just about conveying a message explicitly. It’s visceral, it hits you at a gut level. You connect to it.” - Patrick Vale

Join us as we talk about the human condition, building communities, and global domination! Or at least… global marketing. Learn how to market effectively internationally by leveraging values and culture - and consequently the language - at a local level.

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-- More information about Patrick --
Ponder On: https://everydayethics.blogLinkedIn: https://www.linkedin.com/in/patrick-vale-41a3b1a2

Patrick Vale is a New England native who has spent much of his young adult life venturing to other corners of the United States and the globe. With a background in English second-language instruction, he most recently lived in Rio de Janeiro, Brazil, where he spent a year teaching English as a Fulbright fellow. Patrick is an alumni of the Jesuit Volunteer Corps Northwest and Americorps; he speaks Spanish and Portuguese. Particularly motivated by ethics, community building and the beauty of the shared human experience, he recently founded the podcast Ponder On, which gives him an excuse to sit down and ask big questions of the wonderful people in his life.

-- Resources -- 


Have We Lost the Sense of Community in Western Society?(http://www.peri10k.com/community-in-western-society)

Translating Marketing Content: 6 Key Considerations (http://www.languagescientific.com/translating-marketing-content-6-key-considerations)

The 30 Magic Marketing Words You Should Be Using(http://www.verticalresponse.com/blog/the-30-magic-marketing-words)

When Does Culture Matter in Marketing? (https://www.gsb.stanford.edu/insights/when-does-culture-matter-marketing)

The Most Common Mistakes Companies Make with Global Marketing (https://hbr.org/2015/09/the-most-common-mistakes-companies-make-with-global-marketing)

Audio Clips:

Charles Vogl: "The Art of Community: Seven Principles for Belonging" | Talks at Googlehttps://www.youtube.com/watch?v=MszTlUYF8P4

Language: Crash Course Psychology #16 https://www.youtube.com/watch?v=s9shPouRWCs

LIT (Andy Milonakis feat. Lil Yachty) | Music Video https://www.youtube.com/watch?v=_4XhZjBHhik

Fleek - PnB Rock (LYRICS) https://www.youtube.com/watch?v=udHidbv3s9U

Dude you're getting a Dell https://www.youtube.com/watch?v=8BsWijdM0W0McDonald's spanish commercial "Love the Most" https://www.youtube.com/watch?v=Ww2MnWe_gSs

The Cafezinho: Exploring Brazilian Coffee Culture https://www.youtube.com/watch?v=YqvpWsuR9_Y

How FaceBook Changed The World The Arab Spring https://www.youtube.com/watch?v=lnPR90dJ3Gk

Elementary School Life in Japan - School Meals https://www.youtube.com/watch?v=v7aGHNNpGlM