The explosive growth of mobile and native apps have transformed the ways consumers engage with brands. To adapt to the increasingly mobile-savvy consumers, companies need to adopt an open mindset and explore innovative solutions. Branch has d

Optimize Web and App Strategies to Achieve Higher ROI

May 14th, 2018 30m 23s

On Deep Views: Breaking Down App Store Barriers

Aug 12th, 2015 4m 21s

Cofounder and CEO Alex announces Deep Views, a complementary technology to Branch's deep linking solution. Breaking down the app store barriers, Deep Views provide a dynamically-created app preview in a user's browser of deep-linked content, pr

On App Store Barriers: Why Good Apps Fail

Aug 8th, 2015 4m 12s

Cofounder and CEO Alex talks about his experience as an app developer and how difficult it is to find growth and drive users through the app store barriers. Listen to the two ways to get featured in the app stores, and why that isn't enough to

On iOS 9 Linking and Search Functions

Jul 22nd, 2015 2m 22s

What's the difference between Spotlight's local search and cloud search. How do Universal Links fit into that equation? Are Universal Links actually "links"?Cofounder and CEO Alex gives his take on the world of app linking. Answering question

On canOpenURL:() and Universal Links

Jul 22nd, 2015 6m 47s

Cofounder and CEO Alex explains the iOS 9 privacy changes, how Universal Links work, and what it means for existing app features. Answering: Why did Apple kill the method call canOpenURL:? Do Universal Links make up for it?Learn more at htt

On Deep Linking Standards: App Links to App Indexing Chaos

Jul 21st, 2015 4m 36s

Confused about deep linking standards? Know your App Links from your Universal Links? And what about Google's App Indexing? Can these website metatags really be considered "Links"?Cofounder and CEO Alex gives his take on the world of app lin

On Deep Linking, Deferred Deep Linking, & Contextual Linking

Jul 21st, 2015 2m 43s

What are Deep Links? Cofounder and CEO Alex Austin explains deep linking, deferred deep linking, and now contextual linking in less than three minutes.

Localization & Going Global with Carousell

Jul 1st, 2015 15m 30s

Ever started your app outside the US? Wondering what it takes to succeed in fragmented markets? We sit down with Carousell, based out of Singapore, to talk about mobile growth from a foreign perspective. Hear how they deal with marketing spend,

Sharing, Organic Growth, Knowing your Users & Thick Skin

Jun 27th, 2015 22m 23s

In this edition, Austin and Tyler talk about growth at We Heart It. The company's story is unique and dates back to 2010, but Tyler helps walk listeners through some strategies they have taken to drive new, awesome features and how they've succ

Mobile Growth with Localytics, Telenav, Udemy, and All the Cooks

Jun 8th, 2015 52m 32s

It's hard to get a good understanding of how growth experts actually dig in and operate when building their apps. In this short meetup talk moderated by Alex Austin @ Branch Metrics, we dig into the details of how these app startups have actual

Growth Lessons from Pinterest

May 20th, 2015 22m 10s

In a unique conversation with John Egan, Lead Growth Engineer at Pinterest, and Alex Austin, CEO at Branch, we discuss the most important aspects of driving mobile growth, including, activation conversion, the new user experience (NUX), sharing

Turn Your App into a Mobile Growth Engine

May 11th, 2015 18m 28s

Alex Austin, CEO at Branch, shares his secrets to making you app into a highly successful mobile growth engine. The crucial ingredients? Awareness, downloads, activations, and sharing. Follow along at SlideShare as well.

Viral Features, Mobile Growth & Meetups

Apr 8th, 2015 20m 18s

Mada Seghete came from Romania at an early age, studied engineering, built her own apps, and, eventually, found herself at Kindred. Now, at Branch. she focuses all her time on mobile growth and developer meetups. We talk about the struggle dev

Mobile Growth Meetup at Yahoo! with Flipboard, Groupon, Zynga, & App in the Air

Mar 31st, 2015 46m 56s

Panalists Bayram Annakov, CEO of App in the Air, Mike Burton, Head of Mobile Engineering at Groupo, Josh Lu, Director of Product at Zynga, and Deema Tamimi, Head of Product at Flipboard discuss all things mobile in Branch's Mobile Growth Hacker

Smart People & Great Ideas Aren't Enough

Mar 30th, 2015 29m 39s

Ben Narasin, president at Triple Point Capital has been an entrepreneur his whole life. We sit down to talk about his story in building great companies, launching killer apps, the mobile ecosystem, app development, and advice for devs with grow

The Developer Experience...and Goats

Mar 20th, 2015 40m 34s

CTO, Forbes 30-Under-30, Shepherd, and Accordionist are just some of the hats Dmitri Gaskin wears. Here was talk about them all and focus on mobile tech, deeplinking, and the developer experience.

App Spotlight - Coffee Meets Bagel - How Curation affects Growth

Mar 16th, 2015 29m 25s

Cofounder Dawoon and CTO Adam from Coffee Meets Bagel talk about how they grew their company and the challenges they faced, offering insights into designing your tech, UX, and balancing growth with product development. Listen to their experienc

In Search of Growth & the Best User Experience

Mar 13th, 2015 15m 23s

"One of the biggest challenges we see for native apps in particular, is that distribution is tough. Each platform has over 1,000,000 apps, so achieving that download is particularly challenging, even for big brands. How do you get discovered an

Ideas are the Currency of Growth

Mar 5th, 2015 40m 41s

Podcasting of Morgan Brown's talk about mobile growth hacking at the Declara & Branch Metrics meetup on February 23rd, 2015.

Past, Present & Future of Branch Metrics

Feb 26th, 2015 12m 5s

We sit down with the co-founders of Branch Metrics to hear about the founding story, why deeplinking, where Branch is today and where it's headed in the future.

The Secret Sauce of Customer Success

Feb 22nd, 2015 14m 54s

Mike Molinet discusses his role as COO at Branch and gives a healthy dose of startup advice on how to gain, retain, and manage the best customer success team.