It's Bourbon Community Roundtable #93 and this time we're talking about vintage labels. We've seen a resurgence of them over the past few years and there are more coming out from big distillers and smaller lesser known brands. I wanted to ask if there is any value in doing this before focusing on something more modern. There is a feeling of nostalgia but it also made me think about movie reboots and if all the good ideas are taken.

Show Notes:

Above the Char with Fred Minnick (@fredminnick) talks about used barrels with rye whiskey.

What value is there in reviving old labels?

NDPs or small craft producers taking something from a family lineage

NDP or craft just to have a story

azerac doing the Pre-Pro bottle labels

Big names like Beam now doing 16yr OGD

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