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Episode 20/ Blur & Blend: Marketing in the Pandemic: Is COVID19 a Brand?... and other Trending Marketing Questions

Episode 20/ Blur & Blend: Marketing in the Pandemic: Is COVID19 a Brand?... and other Trending Marketing Questions

Released Monday, 13th April 2020
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Episode 20/ Blur & Blend: Marketing in the Pandemic: Is COVID19 a Brand?... and other Trending Marketing Questions

Episode 20/ Blur & Blend: Marketing in the Pandemic: Is COVID19 a Brand?... and other Trending Marketing Questions

Episode 20/ Blur & Blend: Marketing in the Pandemic: Is COVID19 a Brand?... and other Trending Marketing Questions

Episode 20/ Blur & Blend: Marketing in the Pandemic: Is COVID19 a Brand?... and other Trending Marketing Questions

Monday, 13th April 2020
Good episode? Give it some love!
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Hi All, In this episode I share an interesting marketing and brand perspective. How is the  world of marketing messaging in this time of crisis?And is Corona behaving as a brand....these topics will be part of my teaching, writing, speaking and work with clients... using a Power of THREE frame from the field. Brands responding through ACTION/ INFORMATION/SUPPORT.

Here's an article with curated links that was helpful to me in seeing what brands are grappling with in this time. 

How brands you know are communicating with audiences in crisis:
https://medium.com/@osobaprecious/brand-communication-in-the-midst-of-the-pandemic-panic-a7e0a78910a2

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