In this is the episode we are going to go through the fifth step in your branding journey. If you haven’t already listened to episode one to four – you might want to do that first. These initial podcasts are here to set you up for clear concise branding for you and or your business – working through them systematically will set you up with all the tools you need.Here is a quick recap on last week’s episode. We talked about conducting research into your competitors and making some notes on what you found as a general overview of what is happening in your specific are of business.

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