In this Big Why business chat, Sian talks to Dom Desmond, founder of Critically Endangered Socks, about how a trip to the rainforest as a teenager inspired him with a lifelong love of animals and nature. Today, Dom runs an accessories brand that's dedicated to saving species, one step at a time. We talk about patience, partnerships and protecting the natural world we love.

Check out Critically Endangered Socks and learn more about their charity partnerships and positive impact: https://criticallyendangered.co.uk/

Take the quiz and find out what kind of Big Why Business Founder you are: https://ethicalhour.co.uk/quiz/