Jimmy John's Capri salami pesto sandwich-inspired silk scarf is expensive at $75, but versatile and some proceeds go to their foundation. Applebee's introduced Bacardi tropical rum buckets, though you can't take them home. Jollibee Foods launched a merch line with cool items like an all-over print tote bag and shirts with printed pockets in sizes up to 5X for the same base price.

Brands like Krispy Kreme, Snapple, Sun Chips, Blue Moon beer, and Moon Pies have creative eclipse-themed products and gimmicks. I'm disappointed that the advertised Moon Pie "solar eclipse survival kit" didn't actually include eclipse glasses.

Brands can create themed merch and promotions tied to seasonal events, limited-time offerings, or special occurrences to drive interest and sales. The key takeaway is finding creative ways to align your brand with happenings that capture people's attention.

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0:00 This week's topics:

0:49 Jimmy John’s Is Dropping a Sandwich-Inspired Silk Scarf

https://www.foodandwine.com/jimmy-johns-caprese-salami-pesto-silk-scarf-8619989

Ciao Down Silk Scarf - Jimmy Clothing Store

https://store.jimmyjohns.com/ciao-down-silk-scarf.html

2:57 Applebee’s Launches NEW $10 Bacardi Rum Buckets with Island Flair

https://finance.yahoo.com/news/applebee-launches-10-bacardi-rum-130200773.html

Applebee's Drink Specials - $10 Bacardi Rum Bucket Cocktails

https://www.applebees.com/en/specials/drinks/bacardi-buckets

3:42 Kavas Tacos & Tequila on Instagram

https://www.instagram.com/p/C2yE1K_rRUH/?img_index=6

4:11 Jollibee Jolly Merch Shop

https://www.prnewswire.com/news-releases/merch-madness-jollibee-brings-the-joy-beyond-chicken-with-the-launch-of-its-new-jolly-merch-shop-and-limited-edition-clothing-collection-302084511.html

Jollibee Jolly Merch Shop

https://merchshop.jollibeefoods.com/collections/shop-all

8:10 Eclipse 2024 Box

https://shop.moonpie.com/products/eclipse-2024box-custom?pr_prod_strat=jac&pr_rec_id=1c035a588&pr_rec_pid=8400541057254&pr_ref_pid=8397340606694&pr_seq=uniform

SUN VS. MOON ‘24: sponsored by MoonPie - YouTube

https://www.youtube.com/watch?v=9-c6pbITEes&t=1s

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