In this episode, we talk with Kaila Hemler, Sr Marketing Operations Manager at Clarabridge. Kaila will share her tips on how to best synchronize Sales and Marketing, the importance of Data Hygiene when building your target audience personas, pl

010: Jess Larkin at Okta Shares How to Build Successful ABM Programs

Apr 28th, 2021 25m 6s

In this episode, we chat with Jess Larkin, Named Marketing Manager at Okta. Allison and Jess go way back so we're catching up with her about life at Okta, having a baby during the pandemic and the ins and outs of ABM.

009: We're back, baby

Apr 19th, 2021 19m 58s

It's....April? In today's episode we talk about coming back from our hiatus, how things have been going and what projects have us excited for 2021!

008: Starting a New Job During Covid and NOT Burning Out, with Jen Senwoo

Dec 16th, 2020 48m 45s

In this episode we talk with Jen Senwoo, Head of Demand Gen at Shippo. We discuss what it was like starting a new job during COVID, whether the East Coast and West Coast stereotypes hold up, and how to manage burnout while working for a start u

007: Back to School, Staying Sane, and a Passionate Plea for Email Deliverability

Sep 16th, 2020 43m 25s

006: Interview with Meaghan Amato of Tracelink

Aug 4th, 2020 56m 39s

In this episode, we chat with Meaghan Amato, Director Of Marketing Operations at Tracelink. We discuss what steps marketing teams can take to move past random acts of marketing during a global pandemic. Tune in!

005: Interview with Margaret Irons of 3Pillar Global

Jul 24th, 2020 44m 17s

In this episode we talk with Margaret Irons, Vice President of Marketing at 3Pillar Global. Margaret is fresh off of her maternity leave - she came back to 3Pillar after a big round of investment, had hired several new folks in sales and market

004: Projects, Parenting, and Preference Centers

Jun 29th, 2020 26m 36s

Today we’re talking about our continued reality of working with the kids at home, how to get lead scoring right, and how to convince your boss that you really do need a preference center.

003: Facing 2H and Adapting Your Marketing Plans

Jun 17th, 2020 25m 14s

Today we are talking about how things are picking up for us in June, what changes marketers are making to their 2020 plans, and how sales and marketing leaders can manage their stress to get the most out of their teams.

002: Running a Remote Business

Jun 11th, 2020 29m 21s

In this episode, we talk about what it's like running a remote business, how we put together a partnership agreement, and what projects are really lighting us up right now.

001: Introducing Beyond Marketing with Sponge

May 26th, 2020 48m 59s

Beyond Marketing with Sponge is a podcast for marketers. Work wives Jessica Sprinkel and Allison Isett talk marketing, growing a business, confronting burnout, and unapologetically enjoying their families.

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