Failures might knock you down, but the real test is how you rise. In this episode, Brad Pedersen, founder of Lomi, shares the crucial lessons of his entrepreneurial journey and explains how learning from failure can lead to building a more robust business model.

About Brad Pedersen

Brad Pedersen is an entrepreneur with a knack for innovation and sustainability. In 2008, he founded a leading toy company in Canada and later merged it to co-found Basic Fun. Brad also co-founded Pela, where he introduced sustainable phone cases, creating a new market category valued at $100M. 

His latest success is launching the Lomi, the world’s first smart waste kitchen composter, through a $9.8M crowd-sourced campaign. Brad lives in British Columbia, where he enjoys the outdoors and focuses on making a positive impact through his community-driven businesses.

Key Insights:

• Learn from every failure. When something goes wrong, dissect the situation to identify missteps and implement new strategies. This continuous improvement cycle not only prevents future failures but also enhances overall business resilience and efficiency.
• Prioritize strategic financial planning. Regularly reviewing your financial status helps you make informed decisions, anticipate cash flow shortages, and secure funding before it becomes a crisis, thereby ensuring sustained operational capability.
• Encourage reflection and feedback. Regular introspection allows you to stay relevant and responsive to market changes, which is vital for maintaining a competitive edge and adapting to consumer demands quickly.
• Cultivate resilience. Entrepreneurial resilience leads to quicker recovery from setbacks, minimizing downtime and maintaining customer trust and business continuity during challenging times.
• Harness the power of community. Engaging with your local community increases brand loyalty and awareness, while collaborating with other businesses can lead to new partnerships, expanding your network and resources, which in turn fuels business growth and innovation.

Brad’s best advice for entrepreneurs:

“I am going to feel the most fulfillment when I'm either growing or giving, period. That's it. And part of giving is creativity and giving into a business and challenging yourself to become the best and brightest version of yourself.” (27:39)

Get Brad’s book “Startup Santa”

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