Model-model Multi Channel Attribution

8 model Multi Channel Attribution:

1. Last Click Attribution model;
2. Last Non-Direct Click Attribution Model;
3. Last AdWords Click Attribution Model;
4. First Click Attribution Model;
5. Linear Attribution Model;
6. Time Decay Attribution Model;
7. Position Based Attribution Model;
8. Customized Attribution Model;

Sumber: https://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/#attributionmodels