SBC Media
Behind The Badge - A sports sponsorship podcastEpisodes
Episodes of Behind The Badge
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In this special live episode of the Behind The Badge podcast, Arnaldo Garcia, Director of Marketing of Coritiba, discussed how Brazilian football is on the verge of a commercial evolution.Garcia was joined by co-hosts George Harborne and Fernan
The latest episode of the Behind The Badge podcast heads over to sunny California where Orange County Soccer Club has continued to defy odds in the US Soccer League Championship.Dan Rutstein, President of Business Operations at Orange County SC
In the latest episode of Behind The Badge, Mike Harris, Chairman of Welsh football club The New Saints FC, dropped by to talk to George Harborne and Joe Streeter about the club’s success since becoming Chairman of the club in 2003Harris began h
Despite being relegated to the Segunda División from La Liga last season, RCD Espanyol have not shied away from continuing to push the envelope when it pertains to commercial opportunities and in some cases, embracing a opportunity many would s
This latest episode of Behind The Badge saw Roby Martinez, Board Director & Head of Marketing of Racing Club, discuss the commercial journey and opportunities Argentina football’s “First Great” has achieved.Speaking to SBC’s George Harborne and
In the latest episode of Behind the Badge podcast, George Harborne, Director at SBC Sponsorship and Fernando Noodt, Business Journalist at SBC Noticias, sit down with Colo Colo’s CCO & CMO, Samuel Perez, to discuss sponsorship through Chile, ho
In the latest episode of the Behind the Badge podcast, the team picked up their baseball bat and glove, headed across the pond to the state of Missouri and aimed for a home run as they looked at the commercial progress of the Kansas City Royals
In this latest episode of the Behind The Badge podcast, the team looked into the commercial progression of one of Spain’s most notable football clubs, Real Betis.Pablo Arquero Fernàndez, Head of Sponsorship at Real Betis, joined hosts George Ha
In this second episode of the Behind The Badge podcast, the team take a trip to the Maple Leaf country of Canada to take a deeper look into the growth of rugby in the country and North America as a whole.Joining SBC Sponsorship Director George
The inaugural episode of the Behind The Badge podcast sees the team enter The Premier League with Burnley Football Club, following on from the club's wildly successful one-year stint in the Championship, and discuss how Burnley adapted commerci
Hosted by SBC Sponsorship Director George Harborne and a rotating cast of SBC Editorial experts, Behind The Badge is the sports sponsorship podcast, interviewing sports teams about the commercial side of the industry.Providing a perspective on
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