What is BYB? “Should I buy this?” One of the questions us working women ask when we’re tempted to buy the latest something that we don’t even know if we really want or need. We’re sometimes guilty of buyer’s remorse when we end up spending too much of our hard-earned money on something that doesn’t even fit our own lifestyles or match up with expectations. Before You Buy (BYB) is a quick working girl guide that would help you with your shopping decisions through meaningful and informative conversations with lifestyle and retail experts.