Episode Transcript
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0:00
Part of life is about getting hurt, about failing
0:02
and getting back up and dealing with adversity and
0:04
setbacks and realizing that what you thought was a
0:06
short path is actually going to be the long
0:08
path to success. And you're going to have to
0:10
take that journey if you really want it. Welcome
0:15
to the Bedros Coolian show. If
0:32
you knew that you couldn't fail at anything,
0:35
what is it that you would do in
0:37
life that would give you more significance, more
0:39
purpose and a greater sense of meaning? Welcome
0:41
friends. Welcome to the Bedros Coolian show. I'm Bedros
0:44
Coolian and I've got a great episode teed up
0:46
for you today. And
0:48
this actually came from an event
0:51
that we did about a week ago called
0:53
Scale Day. So my friend Dan Fleischman and
0:55
I, we own this beautiful 26 acre
0:58
ranch in Temecula, California,
1:01
Blacksite Ranch. And at Blacksite Ranch, we
1:03
run a whole bunch of awesome events,
1:05
Operation Blacksite, the Squire program, parts of
1:07
the Modern Day Night Project, as well
1:10
as masterminds and events. And in fact,
1:12
the real Tarzan also lives on property.
1:14
And we've got almost 200 rescued
1:17
animals there from zebras
1:19
to camels to, well,
1:21
actually Scottish Highland cows, which
1:24
are beautiful cows because they have
1:26
like little toupees on their heads. But
1:28
anyway, this isn't about the Scottish Highland cows
1:30
or the entire size
1:33
of the ranch. This is really about the event that
1:35
took place, which was Scale Day. And at Scale Day,
1:37
we had entrepreneurs there who were doing anywhere
1:39
from a million all the way to 12
1:41
million a year. So we had entrepreneurs there.
1:43
And what they wanted to learn was how
1:46
to scale their businesses. And what I found
1:48
as we were working with some of them
1:50
is that they had these issues,
1:54
for a lack of a better term, they had these
1:56
issues that would get in the way of them building
1:58
their dreams. Like, let's say the 12. Million Dollar
2:00
Business owner wanted to deal scale busting to
2:02
a fifty million dollar business owner. but there
2:04
was some dream killers in the way. and
2:07
the Million Dollar Business owner had some things
2:09
that they could do that would scare them
2:11
to five million, Ten Million Dollars. But there
2:13
were some dream killers in the way. And
2:15
so as we started to kind of poke
2:17
and prod and ask questions, we found that
2:20
it matters that M One Million Dollar Business,
2:22
Two million, Four Million Twins, Ten million, Twelve
2:24
Million Dollar Business. There. was
2:26
always you stream tillers that where the
2:28
limiting. Beliefs or
2:31
the limiting barriers.
2:33
To. Getting to the other side and I
2:35
realize that's not just in business see
2:37
would think that these dreams he'll as
2:39
you're just in business they exist in
2:42
every category of life and so. I.
2:44
Wanted to talk to you guys about that because
2:46
I think so many people than life kind of
2:48
go through life feeling like. Ah,
2:50
if. I. Didn't have a
2:52
chance of there's no chance of failure
2:55
or doubt or uncertainty. I might try
2:57
facts, right? Well, listen, the reality is,
2:59
there's always a chance of failure and
3:01
there's always some uncertainty. Anything you do
3:03
like: whether you're going to start a
3:06
business, whether you're going to lose weight,
3:08
whether you're going to get ill trying
3:10
to a black belt in jujitsu, Whether
3:12
you're going to try and you know,
3:14
find that honey and get married to
3:16
the perfect woman. right? Like whatever the
3:19
thing is, there's always some level of
3:21
risk, uncertainty, fear, And doubt. And
3:23
so if every time you encountered
3:25
that. And it killed your
3:28
dream. You'd be this lonely dude sitting in
3:30
her mom's basement playing video games with cheeto
3:32
dust all up in your belly button, right?
3:34
We talked about that, but that's not. You
3:36
steer the type of person who really wants
3:38
more out of life and I want to
3:40
tell you what the dream tillerson my far
3:42
because if you have any of these dream
3:44
killers that are limiting your human experience, I
3:46
want you to remove these dreams killers and
3:48
end up living a life that is worthy
3:50
of being a shining example to the people
3:52
around you. And by the way, you have
3:54
one second life, right? Like make about this
3:56
guy's will. Have one life on this
3:58
planet and I think. The lot of
4:00
people live like. This. Life as a
4:02
trial run like you. Maybe I don't
4:04
know. Something. That you do.
4:06
But if you think that this is a
4:09
trial run and really get a second and
4:11
third run at this life fucked someone feel
4:13
let me know in the comments that that
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that there's another life coming to some work
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in like and living like and enjoying like
4:19
and experiencing like this is a won run
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5:52
and so the Dream Killers that I found
5:54
that. Limit people's human
5:56
experience Not only success financially,
5:59
but success. Life, happiness,
6:01
Relationships. Else. right?
6:04
Meaning experiences as a few things man. So
6:06
let's talk about that so they can be
6:08
the first factor. As I talk to people
6:10
start picking it's and I'm like hey you
6:12
got a great story right? Like this one
6:14
woman there at the scale day events. And
6:17
a ranch like? she's got a two million
6:19
dollar business. The does two million dollars a
6:21
year. She does what Twenty three percent profit
6:24
margins on that. Not bad at all. However,
6:26
she knows that she can get the same
6:28
to a ten million dollar business and isn't
6:30
an issue of like I don't know how
6:32
to get there in terms of. You're
6:34
creating. More product or hiring more
6:37
people. It's. Really? I
6:39
don't know if I feel comfortable telling my
6:41
story because I don't know how people in
6:43
my family will feel if I share my
6:45
story. Now you know this if trying to
6:47
grow a business. If he finds you anything,
6:49
the more you can show on social media,
6:52
the more you can share your stories. Be
6:54
authentic, be credible, you know connect with people.
6:56
the more likely they are to do business
6:58
with you. so she actively knows which he
7:00
needs to do. The she knows is a
7:02
story that she's to tell and that story
7:04
would create a better connection with her audience
7:06
and that audience would into buying more for
7:08
products. However, she's constantly. In her head about
7:10
what her parents might think rights now she's
7:12
in her thirties, her parents are in their
7:14
late sixties, and so she's like lox. I
7:17
don't wanna. Have. To hear it from
7:19
my parents? And. So imagine how
7:21
unfortunate it is that the success of
7:24
our business is limited by what her
7:26
parents might think. And quite honestly I
7:28
said had, be talk to your parents
7:30
about sharing that party your story. To.
7:33
See what they would think She said no.
7:35
So I said so you're really doing is
7:37
making an assumption rights. So the first thing
7:40
is that that the number one dream tiller
7:42
out there are the people. Sometimes the people
7:44
that you're afraid to maybe offend, the people
7:46
that you think might get hurt. The people
7:48
who have told you that hey, our family
7:51
doesn't talk about this kind of stuff and
7:53
most people can be parents to be your
7:55
siblings. A to be You know your ethnicity
7:57
right? right? In the army and culture. The.
8:00
After that, I come from it. You know,
8:02
we don't talk about a lot of things
8:04
like it's It's almost like he knows you're
8:06
hurt. If. You got offended. Those.
8:09
Things aren't talked about, you just have to kind
8:12
of pressure under the rug. Well with he brushed
8:14
out under the rug sooner or later that's going
8:16
to come up right. You're going to have resentment
8:18
towards the person who offended you, who hurt you,
8:20
who crossed you, who may be, did you wrong
8:23
and so but your sauce. Always a show of
8:25
happy and be respectful and we can only do
8:27
that so long before you fucking loser shit and
8:29
I share that with you because oftentimes one of
8:31
the biggest dream killers are the people in your
8:34
life and sometimes their dreams killers. Because like I
8:36
said, their story that you want to tell there's
8:38
an experience. Do you want. To share but you
8:40
don't want to hurt their feelings or other times
8:42
the people in your life tell you, be careful
8:45
Much out, Don't do that. It's too risky. What
8:47
if you do this and you fail rights or
8:49
what happens if we do it and you actually
8:51
succeed And you actually make a lot of money
8:53
and you take that money to give it your
8:55
church, in your charity and and you give yourself
8:58
an awesome fucking life and a great experience for
9:00
your family. Like not a lot of family members
9:02
out there are telling you like to watch out.
9:05
What? Happens if you actually. Win.
9:07
At the same rights and most of them
9:09
while they have the best of intentions and
9:11
this is something we talked about it scale
9:13
day, we all know that the past to
9:16
hell is paved with good intentions. Meaning oftentimes
9:18
people have the best of intentions for you.
9:20
but really then double limiting your growth because
9:22
if your your your family, members of your
9:24
friends or school teachers, their siblings, their cousins
9:27
are people that you know. Loving you respect
9:29
you put a lot more weight on what
9:31
they say. When you put a lot of
9:33
weight on what they say, you've end up
9:35
making the decisions and and submitting. Your human
9:38
experience Or your business or your love
9:40
life right? I. Can
9:42
tell you this from first hand experience. That
9:45
arm. When I
9:47
decided that had want to be a smug
9:49
technician. Several. People in my
9:51
family. Said. i was making a
9:53
big mistake and and i was going to
9:56
end up broke and end up coming back
9:58
to my mom and dad's house live with
10:00
them because even
10:02
though we escaped communism and came to the United
10:04
States and the goal was
10:06
that hey you can become anything you want, my
10:09
dad especially was like hey, why don't you be a tailor?
10:12
Run my tailor shop. I was like no, not interested. He
10:14
said well you like cars, why don't you go be a
10:16
smog technician, right? So I ultimately dropped out of college because
10:18
college wasn't for me and I went and
10:20
joined the smog technical
10:22
school, right, where you can, you know, here in Southern
10:24
California and I think in a lot of states if
10:27
your car is up for registration and
10:31
you need to get this damn thing registered, well you
10:33
got to go to a place where they can see
10:35
if the car is emitting a lot of smog and
10:38
CO2 and if it is, well then you got to
10:40
get it fixed and then they'll tell you if your
10:42
car passes smog and then you can get the registration
10:44
and the sticker, right, for your license plate. Well
10:47
guess what, as much as I love cars that doesn't mean that
10:49
I want to be up the tailpipe of a fucking car, right?
10:52
And so as I was going to smog technical
10:54
school and I actually got all the credentials and
10:56
got smog tech certified, believe it or not, I
10:59
decided this wasn't for me and
11:01
my dad's like dude, what the hell?
11:04
Like this is a secure job, everybody has
11:06
cars, every car needs to be smog here
11:08
in Southern California, like this is an opportunity
11:10
for you to have a good, safe career.
11:13
But I wasn't looking for a good, safe
11:15
career because that specific good, safe career wouldn't
11:17
make me the kind of money that I
11:19
would want to be able to give my
11:21
future family the experiences, right,
11:23
the lifestyle. I was like man, I
11:26
see people driving multiple cars, I want to have
11:28
multiple cars, I want to have multiple houses, I
11:30
want to fly private, I want to have businesses and
11:32
team members and like be known and write
11:35
a book and I knew all those
11:37
things early on but
11:39
being a smog tech wasn't going to get me there.
11:41
And so when I decided against it, while
11:44
my parents had the best of intentions for me,
11:47
the truth of the matter is had
11:49
I followed their desire
11:51
for me to be a smog technician,
11:53
I would have had a lifelong of
11:56
resentment towards them and regret in my
11:58
life. And so again, going back to
12:00
the end. to this one run that you have. This is like
12:02
your only run in life, right? Don't
12:04
you, I would rather, wouldn't you rather take
12:06
the risk and try something that you're
12:08
passionate about, that you're excited about, that you know gives
12:10
you the sense of meaning and purpose and that you
12:12
would jump out of bed with
12:15
enthusiasm for, rather
12:17
than a safe career
12:21
in an industry that maybe, eh, you're
12:24
not that warm and fuzzy about, right? And
12:26
so understand that the people in your life can
12:29
be some of the biggest dream killers. And they
12:31
may not always do it with the intention to
12:33
harm you. They truly do have the intention to
12:36
keep you safe, to look after
12:38
you, to make sure that you don't fail
12:40
and that you don't get hurt. But guess
12:42
what, baby? Part of life is about getting
12:44
hurt, about failing and getting back up and
12:46
dealing with adversity and setbacks and realizing that
12:48
what you thought was a short path is
12:50
actually gonna be the long path to success
12:52
and you're gonna have to take that journey
12:54
if you really want it, right? So
12:56
understand that people can be a massive dream killer. What
12:59
else can be a massive dream killer? Well, fear and
13:01
doubt. We talked about that. If you
13:03
have any kind of fear or doubt or uncertainty,
13:05
then you are going to find
13:08
yourself playing it safe. And
13:10
I don't know anyone who's played it safe
13:12
that lives a meaningful life and has the
13:14
kind of life where you're like, man, I
13:16
wanna be like them. I just don't. Like
13:19
you look at any professional athlete, any
13:21
musician, any actor or actress, you look
13:23
at anyone that's done anything significant, right?
13:25
I mean, look at Elon Musk. The
13:28
dude comes from South South South America,
13:30
South Africa, Ed. Elon
13:33
Musk, the
13:35
blackest man on the planet comes from
13:37
South Africa. Get it?
13:40
Cause he's white, but he's from South Africa. And
13:43
this cat has taken so
13:45
many risks. In fact, the most recent
13:47
biggest risk he took was raising money
13:49
to buy Twitter. And I shared
13:51
this at scale day because the
13:54
dude between Neuralink, SpaceX,
13:57
Tesla, The Boring Company, The.
14:00
Guy has so many businesses and companies
14:02
a generate revenue and profits for him.
14:04
He did not a half the by
14:07
Twitter if you understand why he bought
14:09
Twitter and he said this publicly and
14:11
interviews. He bought Twitter because he feels
14:13
that Twitter is America's kind of. Public.
14:16
Forum It's America as City Hall
14:18
it is America's Town Center and
14:21
Twitter as were both left and
14:23
right and middle. All people can
14:25
com and have dialogue and once
14:28
he was able to see that
14:30
Twitter was used by the government
14:32
and the Feds to suppress certain
14:35
type of posts and comments and
14:37
ideologies, he was like spot that
14:39
mazes countries about to go to
14:42
shit if I could buy Twitter.
14:45
I. Could weed out. Everything.
14:48
And make it a legit public forum
14:50
where people can have real good dialogue
14:52
and some to a compromise and agreement
14:54
and see if we can actually move
14:56
this country forward in a direction that
14:58
at once was going right. Sovereignty, freedom,
15:00
capitalism E O having the constitution supporting
15:02
I'd our way of life and so
15:04
he raised money. In fact every interview
15:06
that you see with you on Musk
15:08
is like like have none, Every enemy
15:10
brought every other interview. hotel you that
15:13
doubt the up every now and again
15:15
I I regret buying Twitter. And
15:17
so the interview would our. well why did
15:19
you buy Dennis is like every other time
15:21
you regret buying he goes. I bought it
15:24
because I knew there was some the had
15:26
to do. As someone that loves this country,
15:28
some the comes from a country that has
15:30
limits the doesn't give the same opportunities as
15:33
the United States. I bought Twitter selected help
15:35
this country stay free, stay sovereign and other
15:37
that's a pretty fucking cool thing to do.
15:39
But the man risked. His
15:41
career. Amazing. How many people
15:43
hate him now because of what he
15:45
uncovered a Twitter right? How many people
15:48
hate him? How much more death threats
15:50
is he getting? How many but people
15:52
are are trying to. slander
15:54
him you've got you want to talk about having your
15:56
name run through the mud like you're afraid if you
15:58
put up a post and that post might
16:01
hurt some feelings, right? Well, this
16:03
dude's name is being run through the mud every
16:05
day, there's YouTube videos, blog posts, fucking Wikipedia accounts
16:07
dedicated to slandering him. But Elon don't give a
16:09
fuck, and the reason he doesn't give a fuck
16:11
is because he's a man on a mission. He's
16:13
willing to take the risks and he
16:16
moves past the fear, doubt, and uncertainty. He doesn't
16:18
allow fear, doubt, and uncertainty to stop him. And
16:20
if you allow fear, doubt, and uncertainty to stop
16:22
you, that becomes another dream killer. What ends up
16:25
happening is when you're on your deathbed, you're
16:27
in your 90s, late 90s, 100 and some
16:30
odd years old, you're like, fuck, what
16:32
a wasted life. And the truth of the matter
16:34
is, it doesn't have to be on your deathbed. Regret
16:37
starts hitting early on. I've
16:39
talked to enough people in my time, I'm
16:42
49 and I've talked to enough people in their 60s
16:44
and 70s, who are like, man, I have these regrets.
16:46
When I was 30, 40 and 50, I could have
16:48
done X, Y, and Z, and I didn't. And I
16:50
didn't because it was too risky. I didn't because these
16:53
people said it wouldn't work for me and I believed
16:55
them. I didn't because I didn't wanna offend people. I
16:57
didn't because I didn't wanna feel rejected. I didn't because
16:59
I didn't want to fill in the blank. So
17:02
understand that there's a lot of things that
17:04
are designed to be dream killers. Some
17:06
things like people have the best of intentions,
17:08
but still end up killing dreams. Other things
17:11
like fear, doubt, and uncertainty end up literally
17:13
scaring you to pieces. And
17:15
therefore you choose the path that's safest, but
17:18
most benign, and you have a
17:21
life that's just underpinned with mediocrity.
17:25
Now the third thing that I've found that is
17:27
a massive dream killer is a system.
17:30
And when I say the system,
17:32
I mean like the school system,
17:34
the church system, the university system,
17:36
the government system. It is
17:39
designed to turn you into a good
17:41
employee to earn your wages, pay your
17:43
taxes, stay in debt. In fact, I
17:45
don't know if you know this or
17:47
not, but when you start paying
17:49
your things off, when
17:52
you start paying your things off, like if you
17:54
start paying off your college debt and you clear
17:56
your college debt, you clear your car note, your
17:59
credit score actually. So it begins to drop
18:01
a little bit. And the reason is credit
18:03
score, the higher the better, is designed to
18:05
keep you in debt. You
18:08
know that, right? So while it's good to have
18:10
a high credit score, it's actually designed to also
18:12
keep you in debt because when you have debt
18:15
and you are consistently paying off that debt without
18:17
missing a payment or a deadline, your credit score
18:19
is higher. But if you clear out your
18:21
debt and you don't have debt,
18:23
your credit score begins to drop. How about
18:26
that? Like shouldn't they reward
18:28
you for being financially sound, for
18:31
being financially sovereign, for being able to manage
18:33
your money well? But the system
18:35
itself is designed to make into good employees to
18:37
fear you from being
18:39
a risk-taking, dreaming visionary
18:42
of an entrepreneur. It is
18:44
designed to help you limit
18:46
your ideas and
18:49
they give you ideas. Like think about it, you go
18:51
to university, you can't say, well, I think I wanna
18:53
be this kind of like an
18:55
e-commerce supplement sales
18:57
company or a fitness franchise
19:00
mogul, right? You know, they're like,
19:02
hey, here's the categories for bachelor's
19:04
degree, anthropology, sociology, whatever the bullshitology,
19:06
right? And it's all a fucking
19:08
scam. It's designed to make you
19:11
a good employee. And when
19:14
you become a good employee, now you have
19:16
debt, school debt, now
19:18
you have taxes to pay, now
19:20
life is expensive, inflation happens,
19:23
you find yourself on this hamster wheel of
19:25
always earning and paying, earning and paying and
19:27
never really growing towards your dreams, your passions,
19:29
your life experiences. You never get to that
19:32
place of going like, hey, I wanna go
19:34
experience Barbados or fucking Bucharest or fucking, you
19:36
know, go live in a castle in Scotland.
19:38
Like these are all things that I fucking
19:40
done and they're fucking amazing, man. I want
19:42
you to experience this. But that only happens
19:44
when you look at the system and say,
19:46
I don't wanna be part of the system.
19:48
I wanna break out of the system, right?
19:52
The system is designed to keep you in debt, to keep
19:54
you broke, to keep you compliant and under control. And
19:57
So what else do we have that is a dream
19:59
killer? Rob. This last and final
20:01
one. Swear. How Tactical
20:03
avoidance. And I think a lot of
20:05
you do this. Tactical avoidance is this.
20:09
And then be rich. I want to
20:11
create a business but when you to gather
20:13
more information or I'm tired of being a
20:15
fat fat part of haven't she'll dust my
20:18
belly button and part of having to atlas
20:20
to these. I'm tired of. Having
20:22
my imprints. The. My ass a my
20:24
mom's couch in the basement. From
20:27
playing all these video games. And I
20:29
think I want to do something about my health.
20:31
I'm gonna lose fat and I'm a to build
20:33
muscle. For. Me
20:35
to. Lose. Fat build muscle. I
20:37
gotta do a lot of research and figure
20:40
out what workout is best for me. How
20:42
are you lot of research and figure out
20:44
what diet is best for me That to
20:46
figure out what's would training split is going
20:48
to work the best that you lot of
20:50
research and figure out what business model I
20:52
want to run out of an entrepreneur I
20:54
want to become and tactical avoidance means you
20:56
are doing this Busy works, but it's really
20:58
procrastination in disguise right? You're doing false researchers
21:00
just like research upon research upon research is
21:02
a rabbit hole that never ends quite honestly.
21:04
Rights and you find yourself bites feeling productive
21:06
because you have gathered. A lot of information
21:08
you have actually truly become pretty knowledgeable knowledge. When
21:11
The Hague Joseph Fourteen different die so happy at
21:13
Lean A Job as a eight different training programs
21:15
will help you build muscle and strengths and is
21:17
no like there's these like twenty three different types
21:19
of business models that a hobby for a passive
21:22
income and laptop money right? Most okay great mother
21:24
fucker. want to should try going. One of them
21:26
was a together little more information. A to drill
21:28
down from the twenty three down to one. I
21:30
got idea once you started sucking twenty three and
21:33
go to twenty two and go to twenty Twenty
21:35
One and eventually you'll find the one that works
21:37
best. For you. right? But
21:39
that actually involves. against risk than
21:41
avast bring your neck out there that involves
21:43
creating content consistently that involves the potential of
21:45
getting rejected that involves the potential losing money
21:47
to and of was a potential the people
21:49
telling you that you can't do it you're
21:51
not good enough you don't know how what
21:53
we fail what if you don't make it
21:55
rights but if you're always stuck in this
21:57
tactical avoidance phase of life where
22:00
you're gathering information, you're gathering knowledge, trying to figure
22:02
out which diet, which program, what
22:04
kind of chick you should marry, like, alright, why don't you
22:07
go on some dates? Why don't you make a list and
22:09
then go on some dates and then
22:11
objectively review how that date went, right?
22:15
But when you find yourself doing this tactical
22:17
avoidance bullshit, it's really a false sense of
22:20
productivity. You think you're doing something towards your
22:22
life's mission but in reality, you're not.
22:26
Often times, what you're really doing is
22:28
slowly murdering your dreams. And
22:30
that's why I call this the dream killer episode,
22:32
right? Like, there's a lot of dream killers
22:34
out there, from people to
22:37
fear, doubt, and uncertainty to
22:39
the system that's designed to keep you in
22:41
line as a good little employee working
22:44
just enough to make money but
22:47
in debt just enough to not be able to break
22:49
out of those shackles and then,
22:51
of course, the tactical avoidance. Like
22:53
I want to do something, I want to do something big,
22:55
I want to do something grand, I want to be, you
22:58
know, leave a legacy, I want to be remembered, I want
23:00
to write a book, but
23:03
I need to do more research, I need a fact find,
23:05
I need to gather more information because until I gather that
23:07
information, I don't know exactly how I'm going to do it.
23:09
So a day goes by, a week goes by, a month
23:12
goes by, a year goes by, five years go by, ten
23:14
years go by. And you're like, well,
23:16
the timing's not right, the economy's not right, we don't
23:18
have the right president in place and, you know, my
23:20
finances aren't right. Back
23:23
in the day, I'm going to tell you this one story, I'm
23:25
going to wrap this episode up, I'm going to tell you this
23:27
one story because this is very, very important. So these days for
23:29
Fit Body Bootcamp, I don't do any of the franchise sales. But
23:31
way back in the day, 20 circa 2014, 15, I did the
23:33
franchise sales, right? So
23:39
when someone filled out an application on fitbodibootcamp.com
23:41
to open up a Fit Body Bootcamp franchise
23:43
gym in their town anywhere across the world,
23:46
I'd get on the phone with them. And
23:49
I remember this one particular person, it
23:51
started off, I think in late
23:53
2024 and by, I'm
23:58
sorry, late 2014. Teen. And
24:01
by late twenties, sixteen when they were
24:03
finally ready to pull the trigger. And
24:05
by the way, Nothing. Changed. For
24:08
them, I talked to Larry The I talk
24:10
to them for almost two years, straight from
24:12
late twenty fourteen to late twenties sixteen. And
24:15
pre rp that would get on my radar and they
24:17
would talk to me like having a wanted I think
24:19
I wanted to the zip code in my town or
24:21
I wanted is that zip code my county right Okay
24:23
great malice get you started was good you going with
24:25
the civil kind of territory was and give you will
24:27
help you with the build out will help you with
24:29
finding staff will help you with the marketing systems like
24:31
so you don't fail the Serbian awesome thing you're going
24:34
to do. You can help so many people in your
24:36
community with fitness while making money like what a fucking
24:38
awesome thing and then poof he would ghosts me does
24:40
me for months and impact he would pop up again
24:42
and again. I think I'm interesting to me to do
24:44
this but there's always. An excuse there was I
24:46
was I will. The time is not right
24:48
for something, right? Me like I'm are one
24:50
of times a wife didn't agree. The other
24:52
time we sent him the Ftd, the franchise
24:54
disclosure documents and this motherfucker comes back and
24:56
says in a while my uncle is a
24:58
retired lawyer and he doesn't agree with all
25:00
these different red lines that the uncle put
25:02
through the I'm. Frank. As disclosure
25:04
documents and like. But we can't fucking change
25:06
any of that. Like are hundreds of franchise
25:09
owners have all agreed to that Franchise disclosure
25:11
documents. Like you're not going to start a
25:13
Subway franchise or a Seven Eleven franchise or
25:15
a Jiffy Lube franchise and go to them
25:17
and start redlining shit right? Like that's the
25:20
essay, the franchise agreement. Thus, the Ftd, The
25:22
French as a scorcher document. That's the one
25:24
you have to go with. and it's a
25:26
fair. Essay an Std right? So
25:28
then boom, he would disappear again to By the
25:31
time he popped up on my radar, twenty
25:33
sixteen. Like twenty sixteen, he was residue it. Guess
25:35
what? That. Territory was sold, And
25:37
he was I when an insult I go yeah sold and I
25:40
think and next like ninety days the doors of an open He
25:42
goes what was going to be and I told the zip code
25:44
and. Physical. That
25:46
spike four miles from him. Like cool man. One I
25:48
can go work out a disembodied boot camp. But the
25:50
point of this is. And
25:53
I think General Norman Schwarzkopf said
25:55
dispatched during the nights nineties war
25:57
with Iraq The first are you.
26:00
The War. And I'm
26:02
when the United States military
26:04
was standing by. It's I
26:06
believe it was in Syria.
26:09
And was waiting to
26:11
get the order from the
26:14
President and Congress to
26:16
enter. Iraq.
26:20
And to start that war. Schwarzkopf.
26:23
General Norman Schwarzkopf. Found.
26:26
Himself is waiting. and waiting. and waiting. With
26:28
all these like. Military.
26:30
Men and women that they pretty much built a
26:32
massive city right other in the middle the desert
26:34
and imagine all the cleaning they have to the
26:37
Obama does the gets kicked up in the debris,
26:39
the gets kicked up and the risk that are
26:41
having a face because what if a scud missile
26:43
gets gets meal lobbed on them right and so
26:45
he reached out to Congress in the president and
26:48
he said ladies and gentlemen. Indecision.
26:51
Is costing are American taxpayers more money
26:53
than you guys making the wrong decision?
26:56
Please figure out what decision you want
26:58
to make and let us either invade
27:00
Iraq or pull out and come back
27:02
home. But indecision is costing you more
27:05
Costing Americans more money. Than.
27:07
Making the wrong decision An
27:09
and my friends is a
27:11
dream killer. Make. No
27:13
mistake about it. Procrastination,
27:15
tactical avoidance. Is a
27:17
dream. Til at the show me that I'm
27:20
telling you about who you know was interested
27:22
enough about a bootcamp location and had. Least.
27:25
A good year and a house. To. Acquire
27:28
that territory. Ended up losing an opportunity simply
27:30
because of Fact finding, Fact finding, Fact finding,
27:32
fear, uncertainty, doubts. People speaking into him saying
27:34
it was on a good French as a
27:36
squatter. Documents assign okay and then he lost
27:39
the opportunity and he was like is there
27:41
something you can do because I was the
27:43
first one interested in that know what am
27:45
I gonna do. Give. The other
27:47
person their money back. And say
27:50
sorry. This guy's been indecisive
27:52
for eighteen months now, so underrated. Pull
27:54
the trigger. I'd rather take decisive person
27:56
who's I am ready to do this. And.
27:59
i'm going to figure it out and you guys are gonna
28:01
help me because you guys are the franchise headquarters. And that's
28:03
exactly what we did. So again,
28:05
friends, this is the only run we
28:07
get at life. There's a lot
28:09
of dream killers out there. Some come with the best
28:11
of intentions. Others by design
28:14
are designed to kill your dreams and
28:16
to suffocate your ambition. You
28:18
know what you're meant to do. You know what you desire
28:20
to do. You know what your purpose and your meaning is
28:23
gonna be in life. But you can sense
28:25
it. You can feel the gnawing of greatness in you, right?
28:27
And you know that you have to elevate to
28:29
the 2.0 version to get there. But there is
28:31
risk involved. That you have to face the fear
28:33
and doubt and uncertainty. And you have to go
28:35
against some of the things that the people that
28:37
you love and respect say. You do,
28:40
I certainly did, right? My mom and dad
28:42
wanted me to be a smart technician. They
28:44
wanted me to take over my dad's tailor
28:46
shop. I went completely off their reservation and
28:48
did something very different. And
28:51
I knew that what I was gonna do involved a lot of risk,
28:54
involved a lot of sacrifice. But
28:57
I also knew that if I didn't do it, there would
28:59
be a lot of regret and resentment of
29:01
not only self, but of others who
29:04
were trying to talk me out of it. And it was
29:06
the greatest, single greatest thing I did is
29:09
to listen to my radiance within. Instead
29:11
of listening to the fears and doubts, instead
29:14
of listening to the system and complying, instead
29:16
of tactically gathering
29:19
all this information and avoiding doing the
29:21
real work and launching. And
29:23
so I want you to do the same. This is the
29:25
one life, live it. And remember this, that
29:28
average is the enemy. That success is
29:30
your responsibility. And change can take place
29:32
in an instant if you
29:34
are willing to flip the switch. I'll see you
29:36
next time. What's the difference between you and you
29:39
and you? Back
29:41
with you. What's the only one, the one, the one, the
29:43
one, the one, the one, the one, the one, the one,
29:46
the one.
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