Dennis Doerfl and his cofounder first developed the idea for Fourstarzz Media while they were working for Groupon in Europe, recognizing the need for an influencer marketing "search engine" to make it easier in deploying influencer marketing as an effective tactic for businesses all over the world.
Fourstarzz helps marketers find social media personalities – known as influencers – faster by leveraging extensive data analysis to not only find advertising campaign-relevant influencers but also provide the necessary information to connect marketers with the appropriate influencer agents or networks. For more information, visit www.fourstarzz.com
In this episode with Dennis, we cover questions such as:
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