There are so many theoretical definitions for ethical banking, everything from being environmentally friendly, having a net-neutral carbon footprint, not doing businesses with partners who are involved in non-sustainable sectors, investing back into the community, or operating on behalf of members.Most of these can be found in a company’s Corporate Social Responsibility (CSR) manifesto, as it has become an essential part of managing a banks brand perception. These all sound very noble but are these causes just ticks-in-boxes designed to signal the “right” perception or is there some substance behind the rhetoric.