On today's episode of Authentic Influence, Adam Conner is joined by Vanessa Meyers, Senior Vice President of Growth at Sun Basket. Sun Basket is a San Francisco-based subscription meal delivery service that ships members fresh organic and sustainable ingredients and recipes every month, allowing them to cook their own meals.

Today, you'll learn:

• What Sun Basket is; what about food drew Vanessa in to the brand after working across consulting, hospitality, and transportation

• The importance of "service moments" to a brand; how Sun Basket taps into them; what has changed during COVID

• How Sun Basket leverages consumer stories, including a particular testimonial of interest

• As always, advice on how to build a more authentic brand

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)