On today's episode of Authentic Influence, Adam Conner is joined by Lawrence Scotland, Senior Vice President of Digital and Brand Marketing at Performance Kitchen. Performance Kitchen is a Vancouver-based nutritious frozen prepared meals brand focused on powering active lives inspired by the Mediterranean diet.

Today, you'll learn:

• Lawrence's journey to Performance Kitchen; how the brand evolved based on consumer insights around health

• What is important to Lawrence when finding the right career move; specifically, the importance and priority of purpose as a part of that search; how Lawrence brings purpose to the brand

• Performance Kitchen's leveraging of high-profile ambassadors; how star power is incorporated into the broader message

• Alongside ambassadors, the ways in which the stories of "the average Joe" is layered into the overall marketing mix

• As always, advice on how to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)