On today's episode of Authentic Influence, Adam Conner is joined by Sarah Bishop, the VP of Marketing for NYCFC. NYCFC, or New York City Football Club, is an American professional soccer club based in New York City that competes in Major League Soccer, the highest level of American soccer, as a member of the league's Eastern Conference. This is Sarah's first season at the helm.

Today, you'll learn:

• Sarah's journey to NYCFC; why sports?

• How to market a sport right now: a product which cannot exist on the pitch

• Standout stories from fans impacted by NYCFC's efforts during COVID, how the club has created new content and leveraged its on-pitch talent off of it

• Given civil unrest, how NYCFC is leaning into taking action against racial injustice just as world football says no to racism

• What Sarah looks forward to as the MLS kicks back off in early July

• As always, advice on how to build a more authentic brand

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)