On today's episode of Authentic Influence, Adam Conner is joined by Mike Raffensperger, the Chief Marketing Officer of FanDuel. FanDuel offers daily fantasy contests for cash prizes & legal wagering on sports betting markets for all major sports.

Today, you'll learn:

• Why Mike joined FanDuel after stints within media, TV, and Amazon

• As an "unabashed geek," what Mike is geeking out about right now in the marketing world

• How Mike foresees the world of sports franchises coming together for official partnerships with betting partners (something which FanDuel is pioneering); plus, his expectations for how it will positively impact relationships with fans and players alike

• As always, advice on how to build a more authentic brand; specifically, a focus on "consumer delight"

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Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)