Storyselling is the main theme for this Athlete Story episode with former bobsled pilot, Tom Johansen. Inspired by the Walt Disney movie, Cool Runnings based on the startup of a Jamaican bobsled team, Tom decided to build a Danish Bobsled Team. He already had a career in sales, but was so inspired by this pioneering adventure that he took action.
The post Story Selling as Athletes – A way to generate value from your sports career appeared first on Anja Bolbjerg.
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