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Welcome to Beauty Beyond 50 , where

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we explore beauty , style and

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confidence for fabulous women beyond

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50 . I'm your host , denise

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Kylitz , and if you've ever walked by

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a mirror and wondered who that reflection

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belongs to , well , you were

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in the right place . As women

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over 50 , our insides still feel

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like we're in our 20s , but our outside tells

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a different story . I'm in my late 50s

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and things are changing . My memory

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is not as sharp , my tummy is not as

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flat , and don't get me started about

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those hairs that seem to grow overnight In

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my three decades in the beauty industry

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, the best moments are when someone like you

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comes in seeking advice on looking

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and feeling more confident . So I

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asked myself why stop doing what I love

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? That's why I'm here , sharing my 30

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years of knowledge . Let's form a community

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where we can talk about midlife nuances

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, from hair care to lifestyle choices

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. Stay tuned for enlightening conversations

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, expert interviews and lots

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of laughter . Remember to subscribe

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, rate and share your feedback . Here's

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to embracing beauty beyond 50 . Let's

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do this together . Hey

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there , and welcome to 2024

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. Wow , wow . If

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you're like me , you probably

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took a really much needed

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break over the holidays . Hope you did

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. I know I did . I actually

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completely turned off my computer

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. I didn't upload a podcast

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. As you could probably tell , I didn't upload a

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YouTube video . I really had

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a wonderful time with my family . My

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kids came in , my daughter came in from

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California , my son

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was here with his girlfriend . We had a great

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time . But , you know , all

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things must come to an end and

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now we need to get back started

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. So when I

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did take a break , I

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actually reevaluated a lot of things

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. So one of those things was you

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know my podcast . Am

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I having a good time with it ? Is everything

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going how I wanted

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it to go ? And , to tell you the truth , no , it

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wasn't . You see , I was

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a salon owner and have been in the

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salon industry for 30

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years . And

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don't get me wrong , I love

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the industry . Love the industry

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, and when I sold my

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salons , I really struggled

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with what direction I wanted to go

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, because I'd been a salon owner

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for so long with

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that one vision of having a successful

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salon right and making my team

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members successful . And

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so , after I sold

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my last salon , I

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kind of struggled with what am I supposed to do ? And

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so the one thing that came to mind was , of

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course , I need to teach

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other salon owners what I did because

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it worked right . However

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, we are living in

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a whole different environment right

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now . The salon

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industry is really , really changing

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and , to tell you the truth , I'm

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not in it . I'm not in a

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salon . It's really hard

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to teach something

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that worked five

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years ago that

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might not work in today's

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environment , and so I was

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kind of I don't know losing

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my passion , if you will getting

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frustrated , listening to the community and the

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conversations that were going around in

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the beauty industry and it just wasn't

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feeling it . Yeah do I love

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the industry Absolutely . But

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you know what my very favorite part

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of the industry has always been , and

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I think my

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success

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was from helping

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my team members , wanting more

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for them than they even knew was

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possible and coaching them to succeed

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. And when I coached

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every single team member to

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be the best stylist

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behind their chair , that's

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when our business

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boomed . That's where , when we

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got to 2 million in revenue that

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wasn't 2 million , okay

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, let's get that right , but it was 2

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million in

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revenue and that was

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because we were a well oiled machine

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and everybody

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sensed their purpose

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. That

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was my secret sauce . I

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loved coaching my team

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members . That is really , really hard

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business plan to teach other salon

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owners because everybody has their own

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agenda . Every salon owner has

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went into the industry with

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different goals in mind , and this industry

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is really changing right now , so

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it's hard to coach too , and

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I just was losing

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passion for it , tell

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you the truth . So then I sat down and I

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asked myself I really still love the industry , so what can

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I offer it ? I really want to still

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be involved . I don't want to work in a salon

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, I still want to be

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part of the community . And

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I really did some soul searching and

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you know what I found ? I

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remember my very , very

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favorite part of being

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in the salon was when someone my age would sit

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down in my chair

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feeling a little

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bit , I don't know , not

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like themselves , but just wanting to feel a little

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bit more confident , a little bit

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more sure of who they are , just

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having somebody to listen to them

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. That maybe has gone through the same

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things and I could offer my

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advice . Being about the same age

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, you know , going through hormonal changes

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, going through teenagers in the

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, in the house , going through gray

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, gray hair or sagging skin

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or dry skin or whatever

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. There's so much you know that

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para menopause or menopause

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brings on that

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most women past

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the age of maybe 45 or 50 , when

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they sit down at a stylist's chair , that

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maybe , as a 20 year old , there's

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not that the 20 year old stylist

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isn't really talented

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and can do great hair , but there's just

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a little bit of a disconnect , if you

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will . I remember lots of my

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clients would say , oh my gosh , you understand

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. And it's not like they wanted something

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crazy . They just

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wanted to be heard and

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feel important , be seen and

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leave the salon with a little

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spring in their step , a

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little bit more confidence , if you will

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. So I said , well , so what

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can I do to still feel

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that way ? And

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so I thought , well , why don't I just change my

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platform for those women

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? And I tell

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you what I started

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getting so excited

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I have over . I have

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made a list because I said I don't want to change anything

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if this doesn't have

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any kind of fruit , if

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you will . So I made a list of

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, I think , over two I know it was

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over 200 ideas

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that I could either do podcasts or

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YouTube videos about , everything

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from like why

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does hair turn gray to

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what kind of moisturizers

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do we need for our skin , to

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maybe how to put

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concealer on under

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an aging eye , that the skin is so

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dry and wrinkly that it keeps getting caked

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in there , or how

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to style your hair for to

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bring out your best features , or to make your your

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eyes brighten , or all

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kinds of things . And

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then there's lifestyle , you know , like hormones

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, menopause

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, relationships

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, emptiness syndrome , getting

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a hobby after you retire , finding

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out who you are after the kids leave

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so so

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many things to talk about

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. So , as you can

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kind of tell , my

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podcast has changed . Yeah

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, we're going to be talking to

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women my age

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over 50 , we're going to be talking

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about hair care , skin care , makeup

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tips and lifestyle changes . That

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includes relationships , that includes exercise

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and health and diet . And , yes , I'm going to

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have interviews with not only

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my doctors and people

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like that , but interviews with real

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people what they're going through , what their struggles

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are . If you have some struggles that you're needing

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some advice on , but email

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me , I will find the answer

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. If I don't have the answer , I don't have all the answers . I'm

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in this conversation , in this community , right

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alongside you , and it'll

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be fun to find out all of this . So you

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know I'll still develop and

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keep hair care and videos

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on my YouTube channel

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. You know I love hair . I

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love everything about hair , but I

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think I'm just going to change the message just

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a little bit to relate to

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women who are at home , struggling

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and they don't really know

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where to find themselves . And

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you know this is an adventure . I'm

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kind of steering the boat as we

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go . If you will , I've

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thought of , like , well , maybe if

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my audience , if they need

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a visual consultation with me , maybe

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I'll offer that . I don't know , tell

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me you know , leave in the comments

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if that sounds like a good idea . I

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do know that I'll probably start a

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membership site where I

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develop different online

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. They're not really courses , but little segments

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that can help you get through the day

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, maybe a weekly

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newsletter . I don't know , I'm still toying

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with all this , but I do know I'm excited and

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I really hope that you join in my journey

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on this new format

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. And if it's not for you completely

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understand completely

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, but share it with somebody who you think

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might help . You know we all

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have moms , we all have sisters , we all have

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aunts , uncles , somebody over

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the age of 50 or 45

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that just needs a community

10:44

to be involved with . They

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want to be part of something , they need their answers

10:48

, they need funny stories that you

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know , that just seems real to

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them that they could relate to , because

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I need that . Our

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life after 50 is completely different

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. We still think in our

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minds that we're this young person , but

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our muscles change

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, our skin changes , our hair

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changes and

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even our thoughts change . You know

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, we wake up one day and go who

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am I ? Who's that person in

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the mirror right ? Am

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I who I wanted to become or who I thought

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I would be at this stage ? Because

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you know , we're only half way through

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this life . We still have a long ways

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to go and you don't want to give up now . So

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hopefully , I hope you enjoy this

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, I hope you follow , I

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hope you share it with someone . I'm

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really going to encourage

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you to reach out to me and let

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me know if you have some direction that

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you would like to see me go . I

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don't know . I'm excited again and

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I just thank you for being part

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of this community . Until

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next time , when you know

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better , you do better . Thank

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you for joining us on this episode of

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Beauty Beyond 50 . If you've

12:05

picked up a tip , shared a laugh or

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felt inspired , I've achieved our goal . Don't

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forget to subscribe , rate and leave

12:12

a review . If you loved what you heard . Make

12:14

sure to go over to our YouTube channel for behind

12:16

the scenes sneak peeks , bonus

12:18

content and how-to videos . So

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until next time , embrace your beauty

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, shine bright and let's

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continue to redefine what it means to be

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fabulous beyond 50 . Because

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the best is yet to come .