Episode Transcript
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0:00
Have you heard of professional hairstylist
0:02
etiquette ? What is that exactly ? It's
0:05
the professionalism of the hairstylist
0:07
and the salon employees set by your
0:09
salon's culture . So , basically
0:11
, there's some dos and don'ts within the four
0:13
walls of the salon , and today we're gonna
0:16
talk about a few of them . Well
0:18
, hey there , welcome to the Salon Ownership
0:20
Made Easy podcast . As a former
0:22
salon owner , I know how tough
0:24
it can be to deal with things like hiring new
0:27
team members , managing your KPIs
0:29
and fixing everything that seems to
0:31
break in the salon . It's enough to drive
0:33
anyone crazy . But don't worry
0:35
, I'm here to help you navigate the ups
0:37
and downs of the industry . Let's
0:39
face it , beauty school didn't prepare us
0:42
for the real world of salon ownership , but
0:44
with the right techniques , systems
0:46
and mindset , you can achieve amazing
0:48
success . With over 30 years
0:50
of experience and four successful
0:53
salons under my belt , including two
0:55
that hit over seven figures , I've learned
0:57
a thing or two about what works and what doesn't
0:59
. So buckle up and get ready
1:01
for some practical tips and real talk
1:04
. Let's do this . Have you
1:06
ever been sitting in another
1:08
business hair salon
1:10
, coffee shop , doctor's
1:13
office and you
1:16
are watching maybe
1:18
an employee who's off duty at
1:20
the moment ? Because you happen to know
1:22
or you notice that they just clocked
1:25
out or whatever and they're in street clothes
1:27
. But you know their employee . Maybe they
1:29
came in to say hi on their day off or
1:31
something and they start ranting
1:33
about another employee . Yeah , that's happened
1:35
to me . I was sitting there and this
1:37
girl I knew she worked there , you could tell , and
1:40
she was dropping the F bomb
1:42
and a few other you know ugly
1:45
words about the boss and
1:47
it was kind of awkward . I felt awkward
1:49
and I wanted to leave . So
1:52
I ask you did her actions , even
1:54
though she was off work , affect
1:56
the perception of the business ? In my
1:58
eyes ? You bet it did . Here's
2:01
my point . Everything that
2:03
happens within the salon , good
2:06
or bad , affects
2:08
the bottom line . You
2:10
see , professional hairstylists don't realize
2:12
how their actions and words affect
2:14
a client's perception of the
2:16
salon Anywhere you go
2:18
. If they know that you work
2:21
at that salon , anything whether
2:23
you're in Target , whether you were shopping
2:25
, whether you're in your street clothes , you're
2:27
at a bar partying that
2:30
affects how that customer
2:32
, that client feels about the
2:34
salon that you work at . So if
2:37
you're just starting your beauty career , if
2:40
you are in
2:42
your beauty career and
2:44
you're wondering why don't I have enough clients
2:46
, or if you're a salon owner and truly
2:49
trying to figure out how
2:51
to get new stylists in your salon
2:53
, think about your actions
2:55
outside of the
2:57
salon . I remember a long
2:59
time ago I used to be
3:01
a Marrakay rep and I remember
3:04
the director that's what they were called
3:06
who leads the community
3:08
of Marrakay consultants
3:11
that's what they were called . She would say
3:13
you need to look your part even
3:15
when you're not working , because you never
3:18
know when you
3:20
run into somebody who might need you . And
3:22
that's kind of stuck with me , meaning
3:25
if you aren't working that day
3:27
and you're going grocery shopping
3:29
or to the doctor's office or
3:31
whatever , at least have your hair and makeup
3:34
done . You could be wearing leggings or whatever
3:36
, but you never know when a conversation's
3:39
gonna come up and you could whip out your
3:41
business card and say , hey , I happen to do hair
3:43
Now it doesn't have to be completely
3:47
done and looking
3:49
100% , but don't go out
3:51
with your hair sticking
3:53
up all over the place and
3:55
looking like you just rolled out of bed
3:58
, because you never know . Your
4:00
next guest , your next client might be sitting
4:02
right next to you at a coffee shop and
4:05
you need to look your best . Anyway , that's on
4:07
a tangent . I'm sorry , but that
4:09
advice has always stayed
4:11
with me . Now , am I
4:13
always looking my best ? No , but I
4:15
try to at least look presentable . Let's
4:18
get back to some of the things that happen
4:20
in a salon , the do's and
4:22
the don'ts , if we will . Okay , so
4:25
basically , you know that there's a
4:27
ton of different personalities that work together
4:29
in a salon . Everyone
4:31
has an effect on the feel of the
4:33
salon and of your client
4:35
perception of the salon . Okay
4:38
, we have all kinds of people in the
4:41
salon , right , you would think you've got
4:43
your person who has a big ego
4:45
. You got your really cool hairstylist . You
4:47
got your salon manager that wants everything going
4:49
click , click , click . Maybe you've got somebody
4:52
who's bipolar and you never know how
4:54
they're going to be when they walk in the salon . Maybe
4:57
you've got somebody who's really sweet and just
4:59
neutral about everything . And
5:01
maybe then you have somebody who's very
5:03
aggressive and very loud , and
5:06
you've got to know how to work with
5:08
every personality . So
5:10
let's get to our list . Okay , our
5:13
first thing is don't
5:15
shout or talk loud enough
5:18
for the entire salon to hear you . This
5:20
isn't a nightclub , it's a business . Do
5:24
talk at a normal level so
5:26
as not to interfere with other stylist
5:28
conversations with their clients . Have
5:31
you ever been in a salon and there's
5:33
somebody at the shampoo bowl and they're shouting
5:36
across the salon ? That's what I'm talking
5:38
about . Or if you have like eight
5:40
stations and you have a stylist
5:42
at a station across the room and they're yelling
5:44
to the front desk hey , can
5:47
you add a toner to my ? Whatever
5:49
. Don't do that . That is , that's just
5:51
not professional . I think you
5:53
know what I'm talking about . We've all been
5:55
there , we've all heard that and
5:57
it's very awkward and
5:59
it just it makes me cringe
6:02
. So don't do that . Okay , don't
6:04
wear bangle bracelets
6:06
that make noise in a client's ear . It
6:08
will drive them crazy and they
6:10
won't come back to you . So
6:12
if you want to wear jewelry , wear
6:15
tasteful jewelry to match your outfit
6:17
. Bracelets are fine , just not
6:19
the noisy ones , and you know what I'm
6:22
talking about there too , right , when you're shampooing
6:24
and they go , you
6:26
know your bracelets are all dangling and
6:28
yeah , it happens , it
6:30
happens . So just be mindful
6:32
of that when you're getting ready . Save your bracelets
6:35
or bangle bracelets for going out to
6:37
dinner or having date night
6:39
, whatever . Keep the client in
6:41
mind at all times . Okay
6:44
, here's a big one . Don't gossip
6:46
about coworkers . Drama
6:49
runs rampant in a salon
6:51
, especially in that break room . Don't be the one
6:53
that starts the storms or adds to them . It
6:56
makes for a very uncomfortable
6:58
work environment and that is just
7:00
really unpleasant for you and it's
7:02
stressful to your clients , because they can hear
7:04
it , they know it . So
7:07
make it a habit to walk away from gossip
7:09
and don't participate . Believe
7:12
me , it can be done , just walk
7:14
away . If you heard somebody in the
7:16
break room and they're starting to talk about a co-worker
7:18
, just say hey , we don't do that , just
7:20
walk away . All right , here's
7:23
a big one . Don't ever
7:25
, ever , have
7:27
your cell phone on the salon floor . It
7:30
is one of the most Unprofessional
7:32
things to do in the salon
7:34
. If you can't keep off of it , keep
7:36
it in the back so you're not tempted to look at it
7:38
. I once saw a stylist talking
7:41
on her cell while cutting a
7:43
man's hair . What it
7:45
was unbelievable to me . How would you
7:47
feel if she was cutting your hair ? If
7:50
you have to check your messages , check
7:52
it during your break . I do know that
7:55
we allowed cell phones at
7:57
the stations Only
7:59
if they were pulling up Pinterest or getting
8:01
ideas for haircuts , using it for their consultation , because
8:04
our program actually had the consultation
8:07
forms that the stylist could get on
8:09
their cell phones but they were not
8:11
allowed to take phone calls
8:14
, check messages , anything like
8:16
that . It is just so unprofessional
8:19
and it really does make your client feel
8:21
very Neglected or , in
8:23
the least , very unimportant . All
8:27
right , here's a big one , and we had this actually
8:29
in our handbook Do not
8:31
discuss religion , politics
8:34
or sex . These are
8:36
the three industry no
8:38
, no's . Oh my
8:40
goodness , you could start
8:42
a war zone in
8:44
the salon . Just don't go there . You
8:46
don't know who's sitting in your chair . You don't know who's sitting
8:49
in the chair next to you . It could be
8:51
a senator's wife and you're sitting here
8:53
talking politics . Or it could be somebody who's
8:55
had terrible relationships
8:58
or Good , had
9:00
something terrible happen to her and you're sitting
9:02
here talking about your you know sexual
9:04
rendezvous . I don't know . You
9:06
don't know what's going on . So keep
9:09
it clean . Ask a client about their work
9:11
or their hobby . This keeps the focus
9:13
on them and it is appropriate conversation
9:16
and you could take it from there . All right
9:18
, here's one that this is happening
9:20
in the salon and it's a hard
9:22
one to . I don't know
9:24
. You'll get it when I when I tell you don't
9:27
stink it's
9:31
one of the most common complaints
9:33
from clients a Stylus
9:35
smelling like smoke . It's very
9:38
unpleasant for a non-smoker and they will
9:40
not return to you . I won't . I don't
9:42
smoke cigarettes , I don't want
9:44
to be around cigarette smoke and it is if
9:47
you don't smoke cigarettes and
9:49
you're around that it is just like Blaring
9:51
in your face . So not only
9:53
are the cigarettes costing you money , they
9:56
can cost you clients , which is money
9:58
, understand . So just
10:00
quit . Sounds
10:03
simple , right , but seriously , keep the
10:05
breeze or mouthwash in the break
10:07
room and make sure to wash your hands
10:09
too . Don't believe that a spritz
10:11
of perfume will mask that smell . What
10:13
you can do is wear an old smock
10:16
and disposable gloves to smoke
10:18
. This will keep the smell off your clothes
10:20
. All right , here's one . Don't
10:24
poach clients from other stylists
10:26
. Now , in our salon we used
10:28
to share clients and
10:30
we loved that whole idea . Hey
10:33
, if I'm not available , you can go to anybody
10:35
in here , as long as you're walking in our two doors
10:37
. We're glad to have you . We loved
10:39
it that way . However , not
10:41
every salon is designed
10:44
that way , so you need to build your own clientele
10:46
and if you need help with that , I've
10:48
got a couple of my podcasts . I'll link them
10:50
in the show notes below . That will help
10:53
you build your clientele and
10:55
if you need advice on that , reach out to me
10:57
. I can help you with that . All
10:59
right . Another don't . All
11:01
right , I just paused it to clear my throat a little bit , okay
11:04
. Another one Don't be a lazy professional
11:07
hairstylist . The salon's cleanliness
11:09
is the responsibility of every
11:12
person who works in those four walls
11:14
. The condition of your equipment and your
11:16
station is your responsibility . A
11:18
lazy hairstylist affects the entire
11:21
team . Someone always has
11:23
to pick up the slack from the lazy ones , and
11:25
don't let that be you . It damages
11:28
your reputation to be seen as the lazy
11:30
one and brings down the value of the
11:32
salon . Yes , every salon has
11:34
a lazy professional and it is really
11:37
hard to manage because they don't see themselves
11:39
that way Throw in their bowls
11:41
in the sink and thinking they're gonna get back to
11:43
them and they never do . You know
11:45
who I'm talking about . Everybody has one on their
11:48
team . So what do you do ? Do
11:50
your part and then some , keep
11:52
your station clean and sanitized . We used to
11:54
always say your station needs
11:56
to look fresh . Every single
11:59
client . It needs to look like they are the
12:01
very first client of the day . So
12:04
what does that mean ? It means after every time
12:06
you're done with your client
12:08
. You straighten it all up , you put
12:10
your chair face in the front
12:12
, you clean up all your combs , you put them
12:14
in your sanitizer . Whatever you need to do , make
12:16
it look fresh and clean and
12:18
always , always , always , do
12:21
it at the end of the day and
12:23
sanitize before you're being told . I
12:25
mean , my goodness , with the flu and COVID and all
12:27
that stuff . We all know what to do . Just
12:30
make life easier on the manager and
12:32
guess what ? You'll increase your value to the
12:34
salon . All right , I just
12:36
mentioned this . Don't leave your color
12:38
bowls for others to clean and
12:41
don't leave hair in the sink and don't
12:43
leave a mess in the break room . Basically
12:45
, clean up any mess you
12:47
make . That's an easy one . Don't
12:50
place any tools or accessories in
12:52
your mouth , like bobby pins , foils
12:54
, clips ooh , especially
12:57
these days with germs being a top priority
12:59
. You know , we've all seen it or
13:02
we've done it . We've used
13:04
the bobby pin in our teeth to open it . Ooh
13:06
, don't do that . Work
13:09
organized . Okay , use your apron
13:11
if you need to . Aprons have little pockets
13:14
. You can clip your clips on there , or
13:16
your wristband , or get one of those magnetic
13:18
wristbands . I think I have a link
13:20
on my GIFsforStyluscom . Go
13:23
over there , check it out . Okay , don't
13:25
assume clients know how to speak
13:27
our language . They probably don't know what a 4R
13:30
means . That makes sense , right ? They
13:32
might not even know what slicing
13:34
versus weaving or anything like that . They don't
13:37
know our language , and how
13:39
many times have they sat down in your chair and Bolliage
13:41
? They can't even pronounce it . It
13:44
happens . So just communicate
13:46
in terms that the client understands
13:49
. Try to put yourself
13:51
in their shoes . Talk so
13:53
they can understand what you're saying . Don't
13:55
talk in our terms . We have our own
13:57
secret little stylus language . All
14:00
right , here's another one . Don't talk about
14:02
your personal life . For one thing
14:04
, it's not cool for clients to know your personal details
14:06
and , second , they
14:08
don't wanna hear your problems . Going
14:11
to the salon is a break for
14:14
them . Please don't bring drama
14:16
to them . Keep the focus
14:18
on them . This is their
14:20
time and they are actually paying for
14:23
it , so make it really
14:25
special for them . Here's another one
14:27
. Don't keep clients waiting . You
14:30
running behind shouldn't be their problem
14:32
. How long do you think they will wait
14:34
before deciding never to go to you again ? So
14:38
try to keep a tight schedule and
14:40
be mindful of time management . Your
14:43
client's time is valuable
14:45
. They will respect you if you
14:47
respect them . Don't
14:50
take your clients for granted . Thank
14:53
them for their business . When you're done
14:55
, just say thank you so much for coming in
14:57
. Everyone likes to be appreciated
14:59
. Don't call in sick . When you aren't
15:02
Not showing up for clients will derail
15:04
your beauty career , and
15:07
when you're not in the salon , someone else
15:09
will have to be . You deciding
15:11
to take the day off could make a coworker
15:13
have to come in on his or her day off . That
15:16
is no way to be a good team member . Just
15:19
treat your position as a professional
15:21
hairstylist as valuable . Just
15:24
be responsible . We are all adults
15:26
here . Duh , here's
15:28
one . Don't
15:31
run from clients you don't wanna
15:33
do . Oh , my goodness and
15:35
I know especially brand
15:37
new stylists who get very anxious
15:40
, do this a lot . They see
15:42
a walk-in . Come in the salon , a
15:44
men's haircut maybe , or a pixie
15:47
cut or an A-line bob
15:49
, or you know those hairstyles that
15:51
you're like oh , I don't know how to
15:53
do that , I'm not very good at doing that . Don't
15:55
run from it . It only means that your coworkers
15:58
will have to pick up your slack . So
16:00
what do you do ? Take the client
16:02
and learn from it . Ask
16:04
for help if you need help . We
16:06
all do from time to time . Heck
16:09
, that's one of the best things you could do is
16:11
help your team members . Here's
16:13
one . It happens . Don't let the girls
16:15
out too much . You know what I mean
16:17
. You might have , you know
16:19
, nice tatas , but too
16:21
much it takes from your professional
16:24
image it does . I used to
16:26
always say no boobs , no
16:28
belly , no armpits . I
16:30
just I learned that a long time ago
16:33
. It's just not respectful . So
16:35
dress with respect for yourself and your clients
16:37
, because your boobs are in their face
16:39
. I mean , think about where you're standing
16:41
. You're doing a bang trim . You gotta be right in front
16:44
of their nose , right ? Do you really think
16:46
that women wanna see down your blouse ? She
16:48
may be thinking hooker instead of professional
16:50
. Every client counts
16:52
. Better to take the high road than the
16:55
chance alienating anyone
16:57
. Don't swear on
16:59
the salon floor , where any
17:01
clients can hear you . Don't swear
17:03
. You may think you're cool with
17:06
it because they smile , but they'll
17:08
complain when you're not around . So
17:10
hold yourself to a higher standard and clean
17:12
up your act and then you'll be seen as
17:14
a real professional . And oh
17:16
gosh , here's a big one . Don't
17:19
discuss tips on the salon
17:21
floor or with clients . Oh
17:23
my gosh , this is so unprofessional . Oh
17:26
my gosh , and it happens
17:28
. And you may think that nobody
17:30
can hear you . How many times
17:32
, oh gosh , I've heard people
17:34
go . She just hit me $5
17:37
and I spent three hours on her or whatever
17:39
, I don't know . I'm making that up . Just
17:41
please don't talk about tips and
17:44
don't keep tips visible at your
17:46
station . Put them in your pocket
17:48
, your apron , or some
17:50
salons keep envelopes at the front desk
17:52
. So just keep your tip conversation
17:55
, your bitching or bragging in the break room
17:57
out of earshot of clients . If you're
17:59
wanting to talk about it , like
18:01
especially with the holidays here and
18:03
people are leaving big tips , whoa
18:06
, don't go . You know , don't go
18:08
through this long and go . Woohoo , I just made 100
18:10
bucks . No , no , no , no , no , don't
18:13
do that . Here's another one . Don't
18:16
repair flesh wounds at your station
18:18
. Oh , my goodness , you
18:20
just cut yourself with scissors . Excuse
18:22
yourself and get to the break
18:24
room and clean it up . Your client
18:26
doesn't want to see or they don't need to see
18:29
all that blood and it makes
18:31
them feel like that you got cut because
18:33
you were cutting their hair and makes them feel a little guilty
18:35
too . Keep a cut kit in your
18:37
locker , or your salon should have
18:39
one , and they do
18:41
make some waterproof bandages . That's
18:43
really good for cuts on your fingers
18:45
and they have like extra strong
18:48
hold on them . They also have cut
18:50
glue that you can it's almost like crazy
18:52
glue or super glue , so you can put that on there
18:54
too to stop the bleeding . Just excuse
18:56
yourself to the client . Tell them you'll be right
18:58
back and that you nicked yourself and
19:00
need to clean it up . That's all . You do
19:03
want to smell like you've just sanitized
19:05
your hands so they
19:07
know that you're , you know you took care of
19:09
it and you want to dispose of anything
19:11
you're using on the client while in front of them . Get
19:13
a clean comb , a clean brush
19:16
, clean scissors . You want the client to see that their
19:18
health is a top priority
19:20
to you . Don't overwhelm
19:23
your clients with your perfume or cologne
19:25
. Oh , that
19:27
happens . When I was first started out
19:29
my career in San Diego , I
19:32
remember her saying that we weren't allowed to wear
19:34
perfume . Yeah , because people
19:36
have allergies and also smells can trigger
19:38
up memories , good or bad . And
19:41
what if your cologne reminded them of
19:43
an ex ? They probably won't come back to you just
19:45
because you smell like somebody they hate and
19:47
plus it's strong and you're in their face
19:49
. So just , I probably just wouldn't
19:52
wear it . When I worked in the
19:54
salon . I just never wore it and also use
19:56
deodorant . All
19:59
right , that wraps it up . That's a lot , I
20:01
know . But if you go back
20:03
and listen to this again the
20:05
do's and don'ts make a list . Heck , you
20:07
might even wanna include this in your handbook
20:09
, because these are good . These
20:12
are really good . Everything we do
20:14
makes an impression on a client . Whether
20:16
you're in the salon or outside
20:18
of the salon , you have to be a
20:20
salon professional . That's what you signed
20:23
up for , that's what you're in business to
20:25
do . That's your
20:27
money making career there . So , whether
20:30
you're behind your chair or
20:32
behind somebody in the Starbucks line , you
20:34
wanna look like a salon professional . So
20:37
I hope these helped , hope they either
20:39
made you laugh or conjured
20:41
up some kind of memory , or
20:43
maybe just let you think about
20:45
it a little bit that , wow , I didn't even
20:47
consider that . Thanks
20:50
for hanging out with us on today's podcast
20:52
. We hope you found it interesting and learned
20:54
something new . If you liked what you heard , hit
20:56
that subscribe button so you don't miss out on future
20:59
episodes . We're always open to your
21:01
feedback and suggestions for topics to
21:03
cover in the future , so don't be shy . Drop
21:05
us a line on social media or shoot us an email
21:07
. Thanks again for listening and we'll catch
21:10
you on the next one .
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