Pat Knauer is an author and coach focused on helping micro-businesses get more clients through ways like marketing strategies and content marketing. She is also a speaker, a trainer, and has authored two books ‘Success Begins in The Corner Office’ and ’45 Minutes Breakthroughs’.

In this episode, Pat talks about the mistakes that small businesses are making by involving third-party platforms instead of personally engaging and marketing to their audience. She also narrates her journey of how she ended up becoming passionate about helping small businesses bring revenue through their marketing strategies.

Listen in to learn some beneficial strategies you can utilize to actively engage and eventually market to your audience. Learn how to also seek help and not do everything alone when you’re struggling with your business.

“You can only really handle what you already know how to do and if you don’t know how to do something, get help.”-Pat Knauer [28:07]

What You Will Learn:

[1:09] The mistakes of building your business on third-party platforms like Facebook instead of networking in a way you can control.

[4:49] How to actively engage with people in your audience before you start marketing to them.

[6:34] How to take control and connect with people you’re networking with.

[8:23] Learning how to market for small business by constantly marketing to your prospects.

[12:28] Ways to let our audience know you’re thinking about them especially during hard times.

[14:46] She narrates her journey from accidentally landing in the business of helping small businesses to becoming passionate about it over the years.

[20:32] How to effectively manage your time as a small business owner who wants to generate revenue.

[21:42] The importance of having an automated system that helps send valuable information to new people you put in your system, simplifying your overall tasks.

[25:04] Learn to think of what you can do today to bring your business revenue rather than waiting for tomorrow or next year.

[27:18] Why you need to get help when you’re struggling as a business owner plus adding an effective system for the success of your business.

Relevant Links:

Website: http://www.reigniteyourdream.com/LinkedIn: https://www.linkedin.com/in/patknauerAweber: https://aidtonav.com/product/aweber/ActiveCampaign: https://aidtonav.com/product/activecampaign/

Pat Knauer Interview Transcript

Robert: Our next guest on the AIDtoNAV podcast is Pat Knauer. Pat is an author and coach focused on helping micro-businesses get more clients through marketing strategies, content marketing. She's also a speaker and trainer. She's the author of two books. "Success Begins in the Corner Office" and "45-Minute Breakthroughs: How I find 10K in 45 minutes for Small Businesses." We're going to talk about that topic and much more coming up.

Pat Knauer, welcome to the AIDtoNAV podcast. How are you doing today?

Pat: I am awesome. I am so excited and jazzed to be here.

Robert: Fantastic. Published author I went through some of that in the intro really focused on small business, micro-business. What's the number one mistake in 2020, even pandemic aside that small and micro businesses are making?

Pat: The number one mistake they're making is that they're not networking. They're not spending enough time getting out there and meeting people in their communities and in their target market. They're instead trying to rely on doing things like online marketing, relying on Facebook, Twitter, Instagram thinking that's going to be the way to get their message out there and they're not doing it the right way. So, because of that, they're actually doing their business harm when they could actually bring in a lot more business.

Robert: So, they're going through these third party systems or going through systems that they don't really control. They're adding a level of complexity to their business because then they have to l...