Google Is A Child (And We Need To Learn To Educate It)
Google Is A Child (And We Need To Learn To Educate It)
Google Is A Child (And We Need To Learn To Educate It)
In this episode of the Agency Spark Podcast, Sara talks with Jason Barnard on how Google is a child and we need to learn to educate it.
Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).
His backstory - from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean.
Key topics:
- How to educate Google to understand who you are, what you do, and who your audience is
- How to think about SEO and where things are headed
- How Kalicube Pro helps you signal expertise, authoritativeness, and trustworthiness to search engines
More from Jason Barnard:
This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform. I personally am a user and big fan of Monday.com - I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.
From The Podcast
Agency Spark
The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.Sara Nay has worked at Duct Tape Marketing in the small business marketing space since 2010 and has worked with, trained, and coached hundreds of marketing consultants and agency owners over the years. It is her mission to massively impact the lives of the tens of thousands of small business owners and entrepreneurs we get to serve. Some of the most common challenges marketing consultants and agency owners face are:- Not having enough time to focus on their business (busy with client work!)- No systems in place to get proven results for clients - Caught working on low paying projects- Spending too much time finding tools and partners they can rely on- Having no network or community they can learn from - Selling engagements that feel custom every single time- No lead conversion process in place to close the right kind of clientsIn the podcast, it is Sara’s goal to cut through all the noise. To spark ideas that get you results in your business and also for your clients. Some topic examples that are covered on the Agency Spark Podcast include:- How to boost your sales- The power of storytelling- Relationship-driven outreach - Business strategy that works - Entrepreneur mindset- Communication best practices - How to maintain long-term, happy clients- Simplifying your marketing All with the goal to help marketing consultants and agency owners build, scale, and grow their practices.Join Podchaser to...
- Rate podcasts and episodes
- Follow podcasts and creators
- Create podcast and episode lists
- & much more
Episode Tags
Claim and edit this page to your liking.
Unlock more with Podchaser Pro
- Audience Insights
- Contact Information
- Demographics
- Charts
- Sponsor History
- and More!
- Account
- Register
- Log In
- Find Friends
- Resources
- Help Center
- Blog
- API
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More
- © 2024 Podchaser, Inc.
- Privacy Policy
- Terms of Service
- Contact Us