Welcome to another retrospective episode of the Dialogue with African Biotech Leaders. In this special session, titled "Going Global: Your 2024 Biotech Growth Plan from Africa and Beyond," we explore cutting-edge strategies for biotech leaders aiming for significant growth in the 2024.

This episode is packed with insights from two distinguished speakers:

• Erica Sosnowski: Managing Partner at Sosna and Co, a leading business development firm in the life sciences industry, with a stellar track record of closing over $250 million in deals.
• Jennifer Andrews: CEO of Freshly Marketing, a seasoned marketing strategist with 14 years of experience in the life sciences industry and author of "Scientist to CEO."

Key takeaways from this episode include:

1. Compelling Messaging and Materials: Learn how to create a clear, compelling message and develop professional marketing materials that resonate with your target audience.
2. Digital Media Leverage: Discover the power of digital media in filling your sales pipeline and ensuring consistent lead generation, even when you're busy with R&D.
3. Going Where Your Audience Is: Strategies for identifying and engaging with your ideal customers through the right events, platforms, and channels.

This episode also covers:

• The importance of aligning your marketing and business development efforts for maximum impact.
• Practical tips for optimizing your LinkedIn profile and company page.
• How to effectively use content marketing and social media to boost your visibility and attract potential partners and investors.

Stay Connected: Follow the Dialogue with African Biotech Leaders LinkedIn page for updates on future episodes and events: https://www.linkedin.com/groups/9389009/