In this episode, Gwen shares how you can turn website visitors into happy customers. She covers making your website easy to navigate and engaging right from the start. Learn why it's crucial to have your most important info where visitors expec

Dealing with Unsupportive Friends and Family

Oct 16th, 2023 12m 23s

As much as we'd love for our friends and family to be as excited about our business as we are, it doesn't always work that way.So what do you say to someone who can't resist telling you how bad your business idea is or sends you every scary sma

Getting Your Groove Back

Sep 19th, 2023 8m

What do you do when you've lost your groove and how do you get it back?In this episode Gwen shares quick tips and ideas to help you rediscover your groove!Want more marketing support?Become an AIM memberConnect with me on TikTok

Deep Dive into the Instagram Algorithm

Aug 20th, 2023 32m 32s

If you're struggling with Instagram right now, you're not alone! In this podcast episode, we'll talk about the different areas of Instagram (the main feed, Stories, Reels, and the explore page) and how Instagram ranks content for each area AND

Funding Resources for Small Businesses

Jul 30th, 2023 18m 36s

Lack of access to funding is a common challenge for small business owners. I wanted to put something together that was current, accurate, and wasn't an affiliate-link mill or advertisement for one business.So I did! Read the blog post (and find

Creating Content with Purpose

Mar 8th, 2023 17m 1s

The content you create isn't just meant to fill a slot on your content calendar. It has a job.In this episode, Gwen explains how to create content with purpose, how to track what's working, and how to create content that resonates with your int

ChatGPT for Small Business Owners

Feb 20th, 2023 24m 31s

Learn about ChatGPT, and how it can be helpful in streamlining content creation.In this episode Gwen shares ways small businesses can use ChatGPT to their advantage: streamline content creation, improve consistency, and enhance the customer exp

5 Ways to Streamline Content Creation

Feb 13th, 2023 21m 11s

The term "content creation" is often overused in marketing but it remains an important aspect of running a business. With so much content to create, it can be overwhelming for business owners. However, with proper planning and organization, the

5 Questions to Ask

Dec 28th, 2022 9m 45s

There's a lot of rush and pressure for small business owners to make quick decisions, always know what is going on, and "be successful".But what if there were another way to look at it? What if you could create goals that suit your own definiti

13 Low Energy Marketing Tasks

Dec 23rd, 2022 11m 30s

No matter how passionate we are about the work we do or the impact we have, we're all going to have low energy days when it comes to our business. And you know what? It is ok to shift your tasks on those days to something that feels more manage

Local SEO 101

Oct 25th, 2022 17m 15s

Local SEO (and all SEO) is a big topic, but I wanted to share this podcast episode to get you started. While I don't help businesses exclusively with SEO anymore, this is something I am passionate about. If you need a referral for someone to he

5 Marketing Traps to Avoid

Sep 12th, 2022 16m 13s

If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your market

Wearing All the Hats

Jun 3rd, 2022 12m 23s

Download your own copy of the flowchart here - https://www.subscribepage.com/flowchart If you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coachin

Rethinking Instagram

May 25th, 2022 22m 7s

Instagram is adding even more changes and many are struggling with the algorithm. Let's talk about how today's Instagram plays into your overall marketing strategy and why I think Instagram is now three social media platforms in one!Looking for

Staying Focused in the Noise

Mar 17th, 2022 10m 25s

f you're tired of DIY'ing all of your marketing without support, join my Adventures in Marketing Membership group - there are weekly trainings, live coaching, Q&A, resources, and prompts to keep you on track and moving forward with your marketi

Gwen's Flow Chart

Feb 9th, 2022 9m 2s

Basics of Starting Your Own Podcast

Jan 20th, 2022 22m 6s

Tools and Resources mentioned in the podcast (please note, I don't use affiliate marketing - I actually use and like these products/services):Simplecast - podcast host - www.simplecast.com Blue Yeti Snowball- the microphone I use - https://www.

Uh-oh Bad Review - Now What?

Sep 12th, 2021 13m 59s

Why You Need a Website

Jul 28th, 2021 13m 44s

Resources mentioned in this podcast:Choosing a website service provider:https://www.gwenmontoya.com/blog/should-you-use-wix-weebly-squarespace-or-wordpressMy curated branding boards on Pinterest:Branding BasicsBranding - Font IdeasBranding - C

Exploring Instagram Story Highlights

Jun 9th, 2021 16m 21s

In this episode Gwen talks about how to use Instagram Story Highlights to connect with your audience and turn this often over-looked feature in a powerful part of your overall marketing. If you're new to Instagram Stories, here is an article ab

Crowdfunding Success Tips

Mar 29th, 2021 19m 5s

Crowdfunding is often a popular topic in small business circles, but it isn't as straightforward (or easy) as it may seem. In this episode Gwen, drawing on her experience in managing, consulting, and advising for many crowdfunding projects, sha

10 Ways to Grow Your Email List

Mar 11th, 2021 17m 26s

Email marketing is a powerful business tool and when you know how to use it, you can make the most out of it!This episode shares ten ways to grow your email list so you can reach your audience on your terms and timeframe instead of relying on s

Clubhouse 101

Feb 14th, 2021 20m 58s

Clubhouse is the extremely popular new iPhone only (for now) audio-only app that is creating a lot of buzz. In this episode I break down what Clubhouse is, who it is for, and how to use it. I also share the downsides and dig into whether or n

10 Things You Didn't Know You Could Do with Canva

Dec 2nd, 2020 16m 20s

I love sharing tools and apps that make marketing easier and more streamlined for business owners. When I sat down to write a podcast about my favorite apps, I kept adding to the list of things I loved about Canva and it became this episode. A

Baby Steps to Overcoming Imposter Syndrome

Nov 16th, 2020 7m 3s

Have you ever felt as if you're faking it and someone is going to find out? Or maybe that what you do is easy and you're not sure why someone would pay for it? Or maybe you have a voice in your head insisting that someone else has already done