Taking The Measure Of Measurement On TikTok
Released Tuesday, 5th December 2023
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Taking The Measure Of Measurement On TikTok
Taking The Measure Of Measurement On TikTok
Tuesday, 5th December 2023
Good episode? Give it some love!
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As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this episode: self-attribution, the rise (again) of MMM and how TikTok managed to roll with the ATT punches.
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AdExchanger
AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.Join Podchaser to...
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