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Roblox Breaks Into Programmatic

Roblox Breaks Into Programmatic

Released Wednesday, 1st May 2024
Good episode? Give it some love!
Roblox Breaks Into Programmatic

Roblox Breaks Into Programmatic

Roblox Breaks Into Programmatic

Roblox Breaks Into Programmatic

Wednesday, 1st May 2024
Good episode? Give it some love!
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Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.          

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